Yoshinoya Opens New Branch at Ayala Fairview Terraces

Last February 28, 2014, Yoshinoya has opened a new branch in Ayala Fairview Terraces. Yoshinoya is popular for its beef and rice bowl known as Gyudon (beef bowl) and other modern Japanese comfort food, from fresh salads, delectable seafood, and noodles.

The new branch is located at the 2nd level of the mall.  If you use Maligaya mall entrance, take the escalator twice to get to the 2nd level and you can find the Yoshinoya as you turn to the right side.

Thanks to the invitation of Ms. Cha Sy of www.travelonshoestring.com , I attended the grand opening of the new branch.

The opening was graced by Yoshinoya Century Pacific, Inc. President and General Manager, Mr. Timothy James G. Yang (second from left), celebrity guests Louella de Cordova and Jenny Fajardo.

The fifth district of Quezon City Congressman and actor, Alfred Vargas was also there. I even got a photo ops with him.

We were served with the delicious variation of the Gyudon (beef bowl), the Yoshinoya Veggie Bowl.

Price: Regular Veggie Beef: PhP 119 and for Large PhP 155

We were also served with Kani Salad. The salad costs PhP 69 only.

I like their Kani Shumai with pork filling and with crab meat topping.

History of Yoshinoya:

Yoshinoya was born in 1899 under the ingenuity of its founder, a Japanese, named Eikichi Matsuda. the story begins at Nihonbashi, a humble fish market in chou-ku, Tokyo, on the outskirts of Edo Castle where Mr. Matsuda created a delicious recipe of beef and rice known as Gyudon (beef bowl). Named for his birthplace of Yoshino-Cho, Osaka, Mr. Matsuda’s restaurant, featured delicious, affordable ans fast meals.

According to Wikipedia, there is a predominant belief that the the origin of the name,[3] and the letter 家 (ya) means “house.” The letter 吉 (yoshi) means “good fortune” and 野 (no) means “field.” The nickname of the restaurant is “yoshigyū” (吉牛), which is an abbreviation of Yoshinoya no gyūdon (吉野家の牛丼, Yoshinoya’s gyūdon.

It was an entirely new concept in Japanese culture, and both the hard-working fisherman and market visitors embraced it. Yoshinoya was an instant hit. In 1923, Japan was hit by the Great Kanto Earthquake and Yoshinoya had to move to Tsukiji with the rest of the fish market and throngs of hungry patrons continued to enjoy Yoshinoya’s original grudon, or Beff Bowl.

In 1946, Mizuho Matsuda, son of Eikichi Matsuda, turned the business into a 24-hour restaurant and rapidly gained wide spread popularity in Japan. In 1958, it became a corporate company operating on a chain store system. Yoshinoya boasts of more than 100 years of tradition. Yoshinoya has grown to be one of the biggest fast-food chains in Japan. To date, there aremore than 1200 outlets around the world, namely Japan, USA, Hongkong, China, Singapore, Malaysia, Taiwan, Indonesia, /Thailand and here in the Philippines.

Century Pacific Group under its retail arm, Yoshinoya Century Pacific, Inc., entered into Franchise Agreement with Yoshinoya International Co., Ltd in 2001 and started its first store operation in December 2001.