Mi Fan Festival (MFF) 2021 was already announced to start by Global technology leader Xiaomi, centered on the theme of “Explore the Possibilities” and to empower the spirit of this message, a wide array of online campaigns will launch by Xiaomi, this is to invite Mi Fans to discuss and share their experiences of how Xiaomi’s products have benefited their lives with their friends and families.
The global shopping extravaganze will start on April 6 along with special offers more than USD 147 millions on official authorized channel.
Moreover, 70 online platforms and 300 offline partners in 59 markets will be collaborating with Xiaomi for them to bring the most innovative products at incredible prices to Mi Fans accross the world.
MMF 2021 are also celebrated by Google and Qualcomm technologies. The co-creation of posters for MMF 2021 use the unified visual symbol “&” as the key creative idea of the picture, it symbolizes Xiaomi and Google close cooperation, this also applies between Xiaomi and Qualcomm Techonologies. Other than that, It also symbolize “infinite” concept of the “Mobius ring” to convey that with Xiaomi, the companies strive to bring infinite possibilities to users’ lives.
Xiaomi, Google, and Qualcomm Technologies have always been the forerunners, they set trends for their repsecitve industries with innovative software and hardware solutions. Their partnership is always about to accelerate and advance the mass adoption of technical innovations. Xiaomi will continue to join with the two tech partners because of every new possibilities they can create, as expressed by the theme of MFF 2021, with an aim to make everyone’s life smarter and enhance convenience in daily life.
Xiaomi has always put Mi Fans and users at the core of everything we do. Mi Fan Festival (MFF) is an iconic representation of our Mi Fan culture. This year marks the 10th MFF, and the 11th year since Xiaomi’s establishment. Every year, we celebrate this festival together with Mi Fans, users, and partners around the world to express our gratitude for their support — which is one of our key drivers to continue exploring and innovating. With the announcement of Redmi Note 10 Pro MFF Special Edition and the launch of a series of MFF activities, we hope to convey our brand proposition of providing innovation and smart lifestyles to everyone, and our commitment to always be there for our Mi Fans and users,” said Xiaomi spokesperson.
Redmi note 10 Pro Mi Fan Festival Special Edition
Mi Fan Festival this year is launching a Redmi note 10 Pro MFF special edition with the slogan “Explore Infinite Possibilities” this will serve a unique MFF souvenir that Mi Fans can take home. This represents the adventurous spirit of Xiaomi and is a way to seek Mi Fan explore the inifinit possibilities in life by connecting Smartphone x AloT
Moreover, this Redmi note 10 comes with a package to complete the theme of infinity, it comes iwth a cosmic-inspired design. An image of astronauts floating through galaxies exploring the infinite possibilities of life together, representing Xiaomi and Mi Fans are seen in the front of the box. This also contains Mi Fan Festival postcard featuring an image of Mi Bunny astronauts. The back of the post card is a Mi Fan festival theme sticker, which can be stuck onto items such as mobile phones, computers, and suitcases to add an extra touch of Xiaomi to users’ lives
The selected version of Redmi Note 10 for today’s Mi Fan Festival is Gradient Bronze Version in natural metallic luster color, however, the exclusive Mi Fan Festival 2021 icon will be printed on the back
A better world with Mi Fans
Building a relationship with the users are so important for Xiaomi because they will all become part of their future and a core of the company’s culture. From that, from the very beginning, Mi Fans have been joining Mi Community, offering suggestions and even contributing ideas and invention ot help drive the growth of Xiaomi, Mi Fan culture has always been an integral part of the Xiaomi brand.
And because of their releationship that is becoming stronger than ever, Xiaomi Global Community surprised and officially launched a theme song to celebrate MMF 2021, called A Melody for Mi, which was co-created in an online Mi Community by Mi Fans from 15 countries. This is a teamwork as 1000 Mi Fans participated in this songwriting project. Contributions from 30 Mi Fans were selected and used to compose the music and lyrics.
The song expresses Mi Fans’ unceasing pursuit of a better life, centered love, passion, innovation, vitality, and smarter life for everyone which is the values that is Xiaomi telling them form the very start. Today, Mi Fans are delivering the same message to the world for it to be better, united by the same vision..
A Melody for Mi has already been the official ringtone and uploaded to Mi Theme Store where users from all over the world can download and appreciate it. The song will also be applied to the customer service hotline on-hold music.
For more information about MFF 2021, please refer to MFF2021 press kit and For more information about Xiaomi as a company, please visit https://blog.mi.com/en/
