Kawaii Whitening Soap introduced via a virtual launch on Facebook was well
received by the thousands of its followers. The newest soap in the market, Kawaii Whitening Soap
is made by Global Care Cosmetics Corporation. The company is committed to delivering globally
competitive products that focus on caring for the needs of millions of Filipinos.
With the campaign Why Kawaii? the virtually launch with its trade partners, media and consumers
aimed at sharing with every Filipina why Kawaii is the best choice for their skin whitening needs.
Kawaii Whitening Soap promises to deliver a gentle glow and whiter skin in as early as five days of
regular use.
“Our initial challenge during the product’s development was to meticulously choose the active
ingredients to ensure the whitening effectiveness of Kawaii Whitening Soap,” says Mr. Leonardo
Aquino, vice president for Sales. He added, “We chose the most effective active ingredients, which
is the reason why Kawaii has triple whitening action and can deliver faster results. Every Filipina will
get better and faster whitening action compared to higher-priced options.”
Kawaii Whitening Soap comes in four variants – papaya, green papaya, kojic, and glutathione. It is
well known that the proteolytic enzyme papain in papaya is very effective in correcting skin
darkening and discoloration. It even removes under-eye dark circles. Kojic, on the other hand,
prevents the formation of an amino acid needed to produce melanin, which is a pigment that affects
skin color. And glutathione is a master antioxidant that helps promote skin whitening.
The variety gives everyone the chance to choose the one that works best for their skin type and
whitening needs. It is dermatologically tested, Halal certified, and approved by the Food and Drug
Administration ensuring that it is safe and effective to use by every Filipina.
Why Kawaii? Virtual Launch got a boost with the performance from Kawaii Whitening Soap’s
endorser Ms. Sue Ramirez singing a Keiko Necesario original While We Are Young. “Ms.Sue is a
perfect fit with Kawaii, not only does she is personally kawaii but also, what she represents as an
individual, a celebrity, and a performer, appeals to the potential users of Kawaii Whitening Soap,”
according to Mr. Leonardo Aquino.
Those that watched the live stream were treated to a fashion show showcasing Kawaii models each with Kawaii Whitening Soap on hand, ramping to the music provided by Ms. SueRamirez. The
viewers also got to win prizes from Kawaii Whitening Soap.
Now the secret is out! Kawaii Whitening Soap is now available in leading supermarkets, groceries,
and convenience stores. And if you wish to know more and to participate in any future promotions of
Kawaii Whitening Soap, Follow and Like KawaiiSkincarePh on Facebook and Instagram. The Why
Kawaii? Virtual Launch can still be viewed on the KawaiiSkincarePh Facebook page if you missed it.
