Manila, Philippines–Before they implemented the Enhanced Community Quarantine, Balumbato Elementary School in Quezon City welcomed a new play area for its students. This is no ordinary play area, however. It is a structure that has been formed using recycled plastic.
It’s also true that while they can reduce plastic use, it continues to be a highly efficient material that provides the right levels of security, quality, and product protection for food products. What’s more, it built the play area in partnership with Robinsons Supermarket. In the latter part of 2019, Mondelez Philippines partnered with Robinsons Easymart for a social marketing campaign.
Says Robinsons Supermarket’s Daisy Lyn Go-Sy, Merchandising Director-Food 2 & 3, “Robinsons Supermarket is pleased to partner with Mondelez Philippines in reaching out to communities by way of this play area, which the children of Balumbato Elementary School can fully enjoy once they are able to go back to school.
Mindful Snacking and Sustainable Snacking
The program is one-way Mondelez Philippines stays true to its purpose of empowering people to snack right, with the right snack, for the right moment, and made the right way.
Their purpose of ‘snacking made right’ also includes encouraging Sustainable Snacking. “Sustainable Snacking for us means creating a future where people and planet thrive by creating resilient ingredient supply chains, reducing our environmental impact, and developing zero-net waste packaging,” shares Toff Rada, CGA Country Manager of Mondelez Philippines.
4th Joy Schools Recycled Play Area
These are plastic bottles stuffed full of used and shredded plastic bags or packaging. In the schools where they have been built, it has encouraged students to make their own eco-bricks, and see their contributions serve a purpose with the recycled play areas. Employees of Mondelez Philippines also contributed to the collection of eco-bricks, with the four play areas able to recycle some 990 kilos of plastic.
“Globally we have committed to make all our packaging recyclable and provide recycling information for consumers by 2025. While the recycled plastic play area awaits the return of children, it stands as an inspiration for the many wonderful things that can happen if groups work together to recycle and manage waste.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2019 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
About Mondelez Philippines
Mondelez Philippines Inc. has been providing consumers with delicious snack products for the past 57 years – since 1963. Its product portfolio includes Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, belVita breakfast biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City. Visit https://ph.mondelezinternational.com/home.
