Vehicle customers achieve aspirations – UnionBank Senior Advisor Data and AI

Data science and artificial intelligence (or “DSAI”) are two “tandem”-technologies that are now taking over many industries across the globe. Artificial intelligence has brought about many exciting prospects that have ushered more personalized, “tailor-fit” digital experiences for many of us.

As Union Bank of the Philippines (UnionBank) is now in the next phase of its digital transformation journey, the country’s leading digital bank has continued to invest in talent, infrastructure, and other resources needed to innovate and co-create using data science and AI, which is led by global data science expert Dr. David Hardoon Ph. D., as the Bank’s Senior Advisor for Data and Artificial Intelligence.

On the sixth installment of UnionBank’s exclusive “eTalk Tales” with Media, Dr. Hardoon discussed how UnionBank is translating data science and artificial intelligence insights into a very individualized way of banking, making sure that everyone is statistically significant and provided the ‘VIP’ treatment with a wide range of personalized services and solutions. The purpose is us, primarily as customers, and how do we leverage the insight and knowledge that can be derived from AI to help shape financial services around us.”

Digital transformation is heralded as the game-changer for the banking sector in today’s reality and for tomorrow’s necessity. The transformation is rooted in the aspiration of inclusive and resilient financial services and is about achieving a reality where ones’ moments of life are not defined around the financial products available, but where financial services and products are created to support the milestones in life. 

“The Bank has been introducing and enhancing countless digital touchpoints for customer ease and fluidity of engagement. Through AI, the cash management solutions team is provided with data-driven relevant recommendations and proposals for customers.

Data Science and AI (DSAI) enables capabilities in understanding customers’ needs through their various engagements with the bank and providers and the ability to go beyond a templatized approach to ascertain relevance, suitability, and affordability. This makes UnionBank, Philippine banking’s best in the data science and AI field.

Consistent with its commitment to making banking simpler and more inclusive via best-in-class digital and mobile capabilities, UnionBank President and CEO Edwin Bautista believe that leveraging Data and AI is a key driver to the next level of its digital transformation as the Bank continues to put the customer—both individuals and corporates, at the heart of its business.