Universal Robina Corporation (URC) kicked off the new year with a heartwarming celebration, sharing joy with its partner foundations through the “Share-lebrate Joy UR Way” initiative. In collaboration with Robinsons Supermarket and Metro Supermarket, URC treated children to an unforgettable movie experience.
Kids from SOS Children’s Village, Norfil Foundation, Grace to Be Born, and House of Refuge were in for a delightful surprise as they enjoyed a day of fun-filled activities, exciting giveaways, and a special movie screening at Ayala Center Cebu and Opus Mall Quezon City last January.
Before the movie began, the children participated in the Hot Potato Hustle game, where they laughed and played alongside URC’s beloved mascots—Goodday Gogo in Cebu, and Goodday Ori and Cloud 9 Captain Choco in Manila.
The highlight of the event was the screening of “Mufasa: The Lion King,” an epic tale exploring the origins of Simba’s father. The film captivated the young audience with its vibrant animation, catchy songs, and inspiring story of courage and family. When asked about their favorite character, Mufasa was a clear winner. “I loved how Mufasa values his home and family so much,” shared Kurt, one of the kids in attendance. Zyra echoed this sentiment, admiring Mufasa for being “very brave and strong, always protecting his friends and family.”
Excitement filled the cinema as the kids eagerly shared their favorite moments from the film. To make the experience even sweeter, URC surprised them with goodie bags packed with their favorite treats, including Jack ‘n Jill Knots, Jack ‘n Jill Roller Coaster, Jack ‘n Jill Nips, and refreshing beverages like C2, Goodday, and Cloud 9.
Beyond offering delicious food and beverages, URC continues to create meaningful experiences that bring happiness to communities. Through initiatives like “Share-lebrate Joy UR Way,” URC remains committed to giving back and creating cherished memories for those in need.
