Uratex Monoblock, the renowned Filipino plastic furniture brand, is taking its “Bawal ang Marupok” campaign to new heights, infusing it with humor that reflects Filipino resilience in the face of challenges. This initiative showcases the brand’s commitment to durability and strength while embracing the Filipino spirit of finding joy in adversity.
At the forefront of this campaign, Uratex Monoblock stands as a beacon of quality, having earned local certifications from the Department of Trade and Industry (DTI) and the Bureau of Philippine Standards (DTI-BPS). Moreover, it’s the sole brand to attain Level 5 certification from the International Organization for Standardization (ISO), setting the bar high for plastic furniture standards in the country. Launched during its 30th anniversary last year, the campaign underscores Uratex Monoblock’s dedication to excellence.
In a recent witty video advertisement, viewers are immersed in a relatable scenario where a young girl, seated on a Uratex Monoblock, engages in amusing antics while admiring her crush. Despite her exaggerated actions, the Monoblock remains steadfast. This scene serves as a humorous yet powerful testament to the furniture’s resilience and reliability, even amidst playful situations.
Mr. Dindo Medina, Business Unit Director of Uratex Monoblock, emphasizes the brand’s three-decade commitment to delivering quality comfort to Filipino homes. Rigorous testing, including stress and drop tests, ensures that each product meets the brand’s promise of durability and safety.
Similar to the girl in the video, daily encounters often test our resilience. The campaign urges consumers to prioritize quality and safety by choosing Uratex Monoblock, backed by its safety certifications and impressive weight capacity of up to 200 kilograms.
Uratex Monoblock offers a diverse array of home essentials, including the timeless 101 Classic, Americana, and Sofie Chair, catering to various consumer preferences and home aesthetics. These products not only exude familiarity but also uphold Uratex’s unwavering standards of quality and durability.
Alternatively, they offer a chic and modern collection featuring innovative designs like the Olympia Armchair, Charlotte Bistro, and Marciana Chair. These pieces effortlessly merge functionality with aesthetics, infusing elegance and sophistication into any living area.
The ethos of resilience lies at the heart of Uratex Monoblock’s dedication to crafting products that stand the test of time, ensuring that each piece enhances consumers’ comfort and quality of life, regardless of the era.
“Uratex Monoblock’s enduring presence in Filipino households reflects the resilience and adaptability woven into the fabric of Filipino culture. Much like how Filipinos navigate life’s trials with resolve and poise, Uratex products embody durability and longevity, serving as steadfast companions for generations,” Mr. Medina remarked.
The “Sulyap” advertisement marks just the beginning of an array of exciting initiatives within the revamped “Bawal Ang Marupok” campaign, spotlighting not only Uratex’s top-tier offerings but also the unwavering spirit of the Filipino people.
Don’t miss out on the laughter! Check out the surprising twist by watching the video on Facebook, Instagram, YouTube, and TikTok. For more information on Uratex and its products, visit https://uratex.com.ph/collections/monoblocs.
