AI, or Artificial Intelligence, has been the subject of much discussion and debate, often accompanied by apprehensions about its potential to replace human jobs and skills. However, experts suggest that Artificial Intelligence is more of an invaluable tool. It can amplify human potential across various fields, fostering creativity, resourcefulness, and ingenuity in ways never before imagined.
Nikki Del Gallego)
Nikki Del Gallego, Data and Insights Lead at Google Philippines, highlights the synergy between humans and AI: “I’m a data analyst and I work with data a lot. So, it’s a tough question to ask myself, but then I think about how I can use AI to benefit me. I cannot process large amounts of data in a matter of seconds. AI can do that better. So, it’s that partnership of human and machine that brings out the best of what we can achieve. Instead of fearing what would replace us, we can look at what can do to enrich us.”
Raymund Sison, Partner and Chief Creative Officer at Agency Propel Manila and IMMAP Chairperson for Digital Young Creators, sees AI as a time and energy saver. He believes that AI’s ability to process vast sets of data can free up human cognitive resources for more critical tasks, such as creative thinking and strategic planning. AI can generate initial ideas or solutions, which humans can then refine and build upon.
Sison emphasizes the creative potential of Artificial Intelligence, citing Google’s TextFX AI experiment, which assists writers in crafting imaginative copy through a series of prompts. He suggests that AI can serve as a “brainstorm buddy” and an “imagination enhancer,” opening countless creative avenues for individuals.
Sison; Metrobank Head of Content and Boomerang Awards Chairperson Cynthia Dayco; IMMAP
President Denise Haak)
AI as an Amplifier of Growth and Results
Denise Haak, IMMAP President, underscores AI’s role in enhancing analytics and decision-making: “With AI, your analytics now become like 10x because it helps you find patterns that you might have missed, hidden things that you might not particularly see. This helps us get stronger insights that help us make better decisions overall.”
The practical applications of Artificial Intelligence in marketing campaigns are evident. McDonald’s, for instance, harnessed AI to predict the behaviors of its in-app audience, resulting in a 550% increase in conversions and a reduction in cost per action. AI-driven campaigns are making their mark in awards categories, such as the Crystal Boomerang, where performance campaigns utilizing Google AI are gaining recognition.
Cynthia Dayco, Chairperson of the Boomerang Awards and Head of Content at Metrobank, emphasizes the effectiveness of Google Artificial Intelligence in achieving greater reach, conversions, and incremental revenue. AI is no longer a futuristic concept but a tangible force driving results today.
Responsible AI Implementation
As AI continues to evolve rapidly, responsible use becomes paramount. Companies must play a pivotal role in shaping AI’s ethical and fair application.
Google, in collaboration with Anthropic, Microsoft, and OpenAI, has established the Frontier Model Forum. On one hand this industry body is dedicated to ensuring the safe and responsible development of frontier AI models. Thus its mission includes advancing technical evaluations, benchmarks, and a public library of solutions to promote best practices and standards in Artificial Intelligence.
Google emphasizes that the responsible development of AI is a collective effort involving governments, companies, universities, and society as a whole. The goal is to foster innovation that benefits everyone while minimizing potential risks.
President Angel Guerrero; Google Philippines Country Director Bernadette Nacario; Google Country
Marketing Manager for the Philippines and South Asia Frontier Markets Gabby Roxas)
AI: Unleashing Boundless Creativity
AI is not just a technological advancement; it’s a gateway to boundless human creativity. The journey is just beginning, and the possibilities are limitless. To explore your own creative potential with generative AI, you can try out Google Bard.
The discussion on AI’s transformative power and its potential to enhance human capabilities is ongoing. To delve deeper into this topic, you can watch the full event on YouTube.
In Summary Artificial Intelligence is not here to replace us; it’s here to empower us, to amplify our abilities, and to help us unlock the true extent of our human potential.
Relive the Entire Discussion and Explore AI’s Contemporary Impact by Watching the Event on YouTube.
