At the recently concluded 2024 Marketech APAC Marketing Technology Awards in Singapore, UnionBank once again earned recognition for its innovative approach to enhancing customer experiences through digital transformation. The event, organized by MARKETECH APAC, a regional marketing-centric media company fostering collaboration among marketing stakeholders across the Asia-Pacific, honored UnionBank with the prestigious “Marketing Team of the Year” award. Additionally, Albert C. Cuadrante, UnionBank’s Chief Marketing & Experience Officer, was named “Chief Marketing Officer of the Year.”
“UnionBank’s success at the Marketing Technology Awards 2024 reflects their ability to innovate and compete at the highest level among leading APAC organizations,” said Joven Barceñas, Founder & CEO of MARKETECH APAC. “Their strategic use of marketing technology and data-driven insights has set them apart, driving remarkable business growth and elevating their brand.”
Albert C. Cuadrante emphasized UnionBank’s customer-centric focus as the driving force behind their achievements. “This recognition underscores our commitment to deeply understanding our customers—exploring their needs, frustrations, preferences, and behaviors—and transforming those insights into impactful strategies,” Cuadrante said. “Our marketing team continuously strives to deliver personalized, seamless experiences, leveraging digital tools and technologies to redefine how we connect with and delight our customers.”
Cuadrante’s accolade as “Chief Marketing Officer of the Year” highlights his exceptional leadership in aligning UnionBank’s services with customer expectations. Under his guidance, UnionBank achieved a 22% increase in brand value over the past year by integrating technology and customer insights to deliver secure and accessible digital banking experiences.
The “Marketing Team of the Year” and “CMO of the Year” awards cap an outstanding year for UnionBank, which began 2024 as the first bank in decades to receive the “Marketing Company of the Year” title at the 42nd Agora Awards. These accolades reaffirm UnionBank’s unwavering dedication to crafting transformative, customer-first banking experiences.
Union Bank of the Philippines is regulated by the Bangko Sentral ng Pilipinas https://www.bsp.gov.ph.
For more information on UnionBank’s innovations and initiatives that meet the evolving needs of everyday customers, visit the UnionBank website at www.unionbankph.com, or follow for updates on Facebook, X (formerly Twitter), Instagram, or Youtube.
