U Elements Unveils Elite Collection in Spectacular Fashion

The iconic backpack and trolley luggage line introduces celebrity lawyer Atty. Oliver Moeller as its newest brand ambassador

U Elements, renowned as a premium travel and lifestyle authority in the Philippines, proudly unveils its latest line of bags tailored for travelers and professionals who prioritize functionality without sacrificing elegance and timeless style.

The U Elements Elite Collection sets a new benchmark in premium backpack design, meticulously crafted and enhanced with top-notch features. It seamlessly blends sophistication with practicality, catering to the needs of modern urban living with a touch of excitement.

“From its sleek exterior to its meticulously organized interior, every aspect has been meticulously designed to meet the demands of the contemporary professional,” remarks Naldy Paguibitan, Vice President for Merchandising at Urbanize. “With features such as a dedicated laptop compartment, padded tablet sleeve, and a range of organizational pockets, staying organized and mobile has never been easier.”

The recent launch of the latest backpack line took place at the UGF Uptown Mall, BGC, Taguig City on Tuesday, May 14, 2024. This intimate gathering, attended by press colleagues, content creators, and special guests, showcased the U Elements Elite Collection as the perfect everyday companion, empowering consumers to tackle each day with confidence and panache.

The esteemed line comprises six practical pieces designed to endure the rigors of travel and work. Named ANSEL, BRICE, BROOK, GRANT, HUGH, and RHETT, each exudes a steadfast commitment to traveling in style and comfort, while also earning admiration in office settings or meetings.

In addition to the backpacks, the U Elements Elite Collection includes a top-of-the-line trolley luggage available in three variants. Known as the ELITE FORD BUSINESS TROLLEY LUGGAGE, this product is engineered to carry work and travel essentials with expandable features and sleek style, reflecting a passion for adventure.

Naldy further explains, “The Elite Collection is built to withstand daily use while remaining water-repellent to keep your belongings safe and dry. Whether commuting to work or globetrotting, this backpack offers ample storage space, a quick-release key ring, luggage strap, and USB port for convenient on-the-go charging. It strikes the perfect balance between spaciousness and portability.”

Apart from unveiling the Elite Collection, the exclusive event introduced Atty. Oliver Moeller as its brand ambassador. Known for his burgeoning career in the local entertainment scene and his proficiency in corporate and labor law, Moeller made waves as a guest on the top-rated TV program It’s Showtime before joining Cornerstone Entertainment, a premier Filipino multimedia entertainment agency.

“Atty. Oliver epitomizes the core values of our brand and resonates with our target audience on multiple levels,” explains Ronie Ilisan, Vice President for Marketing at Urbanize. “His background as a respected lawyer and his commitment to excellence align with the professionalism and integrity we uphold at The U Elements. Moreover, his diverse interests and active social media presence perfectly complement the functionality and comfort aspects of our bag collection.”

Ronie emphasizes, “Despite his media recognition, Oliver remains grounded and dedicated to his legal practice, embodying humility and authenticity—qualities that mirror the values of U Elements. We are confident that Oliver Moeller will effectively engage and inspire our target audience, fostering brand awareness and loyalty among the working-class community.”

The U Elements Elite Collection is available at all Urbanize stores and SM Department Stores nationwide, as well as online through www.urbanize.com.ph, Lazada, Shopee, and Zalora.