With two decades of impactful business, Personal Collection Direct Selling Inc. (PC) is commemorating its 20th year of the Great Life Movement—a milestone that signifies its dedication to creating a sustainable future for both Filipinos and the environment. Over the past 20 years, PC’s direct selling model has empowered predominantly women to become entrepreneurs, either as a side gig or a full-time endeavor. In a society where women often bear the primary responsibility for their family’s well-being, PC has provided them with the opportunity to lead more comfortable lives and make ends meet in the face of rising living costs.
The latest SWS survey paints a stark picture, with 45% of respondents describing themselves as poor, 33% as borderline poor, and only 22% as not poor. These numbers highlight the challenges faced by many Filipinos in their daily lives.
Despite these challenges, Filipinos haven’t lost hope for a brighter future. According to NEDA, the majority of Filipinos aspire to lead a “simple and comfortable life” (79%), with only 3% aspiring to be rich and 16.9% aiming for affluence. However, many Filipinos express a desire to become entrepreneurs but feel they lack the necessary capital to start a business.
Personal Collection has addressed this gap by enabling its dealers to become entrepreneurs without the need for upfront capital. This business opportunity is inclusive and offers a pathway to financial independence that is both accessible and adaptable to individuals’ current lifestyles and work commitments. With PC, individuals can supplement their income and, for those who have dedicated their efforts to selling, lead thriving teams of PC direct sellers, fulfilling the dreams of hardworking Pinoys who aspire to start their own businesses. Through participation in PC’s direct selling community, dealers undergo training and mentorship, gaining valuable life skills in sales and entrepreneurship that extend beyond the products themselves.
Brgy. 76-A Bucana, Davao City
Awards and Sustainable Practices:
Alongside the Great Life Movement, Personal Collection champions the Green Life Movement, extending its commitment to sustainability to the environment through its manufacturing practices and programs. PC stands out as the first Filipino-owned company to transition from recyclable packaging to biodegradable packaging, converting 83% of its packaging in less than two years. Unlike many local companies that view sustainability as mere CSR initiatives, PC has incorporated sustainability into its core manufacturing model and has received numerous awards for its sustainability efforts over the past two years.
Under its #GreenLifeGreatLife campaign, Personal Collection has earned recognition from prestigious award bodies, including the 58th Anvil Awards, Asia Pacific Tambuli Awards 2023, Asia Pacific Stevie Awards 2023, Asia CEO Awards 2022, and Marketing Excellence Awards 2022.
To kick off its 20th-anniversary celebrations, Personal Collection organized 20 simultaneous nationwide cleanups, collecting 5 tons of trash from coastlines and estuaries. Over the past 17 months, the company has also planted 172,437 mangroves and 65,400 trees across the country. Since the launch of the #GreenLifeGreatLife movement in June 2021, PC has removed more than 19 tons of trash from coastlines and planted 237,437 mangrove and tree seedlings, offsetting 5.69 million kilograms of CO2 from the environment.
From Humble Beginnings to Ongoing Success:
Much like its direct sellers, Personal Collection embarked on its journey from humble beginnings and a dream. Established in 2003 with just one product, the Tuff Toilet Bowl Cleanser, and eight dealers, PC has since grown to offer hundreds of products in its catalog and boasts hundreds of thousands of dealers nationwide.
PC’s path to success was not without challenges, including a devastating fire that engulfed its first office warehouse in Quezon City in 2010. However, PC emerged from the ashes and has expanded to nearly 600 branches nationwide.
PC’s success, and the success stories of its dealers, continue to unfold daily, anchored by the quality of its products. Over the past 20 years, the company has expanded its product offerings from homecare products to personal care, baby care, men’s care, health care, fragrances, intimate apparel, and homeware. These products are recognized as best-in-class based on laboratory tests.
Today, PC’s bestsellers include the beloved Tuff Toilet Bowl Cleanser, sof & mmmmm Concentrated Fabric Conditioner, Tuff Powder Laundry Detergent, and Alert Optimum Fluoride Toothpaste.
As Personal Collection celebrates two decades of crafting exceptional products, it renews its commitment to providing Filipinos with more life-changing opportunities and the chance to achieve personal success. Like the countless dealers who have benefited, you too can maximize your earning potential as a Personal Collection dealer. Visit https://register.pcdsi.ph/?campaign_id=1175 to register and take the first step toward the Great Life. Learn more about Personal Collection at https://www.personalcollection.com.ph.
