With incredible resilience, students from the Polytechnic University of the Philippines’ Department of Advertising and Public Relations (PUP-DAPR) teamed up with Innity Philippines, supported by IN2IT Cosmetics, to triumphantly introduce the GEAR UP! seminar-workshop. Despite facing unforeseen challenges, this event showcased the participants’ unwavering commitment to mastering the digital media landscape and revealed the beauty found in overcoming adversity.
GEAR UP launched on December 5, 2023, at the PUP-COC Audio Visual Room, featuring enlightening sessions by Innity Philippines’ esteemed speakers: Andre Agawin, Head of Media Operations, and Ninz Alamar, Media Strategy Manager. The event adeptly navigated the complexities of digital media planning and purchasing, imparting invaluable expertise essential for making data-driven decisions in the digital realm. To enrich the experience, engaging booth activities were incorporated, adding a touch of empowerment and allure. Collaborating with Red Images, the official studio partner, a tailor-made photo booth captured moments of innovation and passion, enabling participants to visually express themselves. Additionally, the presence of an IN2IT Cosmetics vanity dresser ensured that each participant not only felt but also looked their best, perfectly aligning with its mission of delivering top-tier beauty to Filipinos.
Yet, fate intervened with an earthquake, prompting the immediate evacuation of all attendees and guests for their safety. Prioritizing everyone’s well-being, the decision was made to truncate the program in compliance with the university’s directive to suspend all ongoing activities on campus. Despite this seismic interruption, the organizers and Innity Philippines displayed adaptability and unwavering dedication to the participants’ educational journey. The workshop swiftly transitioned to an asynchronous format, ensuring the attainment of learning objectives despite the unexpected circumstances. This shift underscores the transformation of challenges into avenues for growth and learning.
The organizers extend their sincere gratitude to Innity Philippines, IN2IT Cosmetics, Red Images, esteemed media partners, sponsors, and participants for their steadfast support and understanding amidst the unforeseen turn of events. As the curtains draw on the GEAR UP seminar-workshop, the enduring legacy of resilience amid adversity persists, leaving an indelible mark on the collaborative efforts driving the education of tomorrow’s leaders.
For the latest updates about the event, visit their Facebook Page for more information and ongoing developments.
