Petron Corporation was the Gold victory in the Best Event-Led PR Campaign classification at the 6th yearly Southeast Asian version of the PR Awards, which was held at Swissotel Merchant Court, Singapore.
The success is for the Petron TriAction Performance Run Regional Roadblock, which featured the benefit of having coordinated, constant media and web-based life PR inclusion to amplify Petron’s presentation keep running in the Philippines’ southern provinces. With most of the crusades centered in Metro Manila and Luzon, the territorial barricade was a distinct advantage as local TV, radio and social influencers gave continuous updates and energizing crowds as the presentation run advanced from Mindanao, over the Visayas, and back to Luzon. A first in this class, the battle tended to the amazing test of making pertinence, commitment, and picking up a piece of the pie in target territories.
The Petron TriAction Performance Run (Mindanao to Manila Edition) was held last May 2018 with a procession of eight vehicles which took off from Davao City and navigated key urban communities including Malaybalay, Bukidnon; Cagayan de Oro City, Misamis Oriental; Iligan City, Lanao del Norte; Ozamiz City, Misamis Occidental; and Dapitan City, Zamboanga del Norte in Mindanao. Traverse to the Visayas Islands, the run continued to Dumaguete City, Negros Oriental; Cebu City, Cebu; Toledo City, Cebu; Cadiz City, Negros Occidental; Bacolod City, Negros Occidental; Iloilo City, Iloilo; Kalibo City, Aklan; and Malay, Aklan. From that point, the convoy went through Bulalacao, Oriental Mindoro and Calapan City, Oriental Mindoro to get a ship to the port in Batangas City for its homecoming to Manila.
In all the significant stops, neighborhood media and influencers joined the gathering, going about as aides and featuring the attractions in their territories. In the meantime, they had the option to meet the drivers about the presentation of Petron Diesel Max in a wide range of street conditions. Under the heading of Petron’s Brand Marketing and Advertising Department, the honor winning provincial media barrier was masterminded by media organization HuddleRoom. The genuine run was sorted out by Great Minds Media Inc., with official spectators from the Department of Energy and the Automobile Association of the Philippines. The Department of Tourism likewise offered help in key urban areas.
The “Best Event-Led PR Campaign” classification is a standout amongst the most pined for, with the most noteworthy number of passages. In the last judging, Petron was hollowed against driving brands, for example, Heineken Malaysia, UnionPay South East Asia, Dyson, Singapore International Cyber Week 2018, Fujifilm, Singapore Discovery Center, and Vivo City and Walt Disney Company SEA. The victors for 2019 were picked by an autonomous making a decision about board contained high-bore senior promoting, advertising and interchanges experts from legitimate brands.
Prior this year, the Petron TriAction Performance Run (Turbo Diesel Edition) likewise earned a Silver Anvil for “Advertising Program Directed at Specific Stakeholders Consumers” in the 54th Anvil Awards sorted out by the Public Relations Society of the Philippines.
