Highlighting the Philippines’ potential as a top-tier Meetings, Incentives, Conferences, and Exhibitions (M.I.C.E.) destination, the Tourism Promotions Board (TPB) Philippines participated in IBTM World 2024, held from November 19 to 21 at Fira Barcelona Gran Via. This prestigious event generated an impressive 203M in projected sales leads, underscoring the country’s growing prominence in the global M.I.C.E. industry.
IBTM World: A Global Platform for M.I.C.E. Excellence
As one of the world’s leading M.I.C.E. events, IBTM World annually brings together industry professionals, including event organizers, suppliers, and practitioners, to foster networking, collaboration, and business opportunities. This year’s event featured exhibitors showcasing destinations, venues, and services for hosting world-class events. Participants also engaged in pre-scheduled appointments, thought-leadership panels, workshops, and discussions on emerging trends, innovations, and best practices in the industry.
Showcasing M.I.C.E. Philippines
The TPB delegation, led by Ms. Teresita D.L. Landan, Acting Head of the Office of the Deputy Chief Operating Officer for Marketing and Promotions, actively promoted the country’s M.I.C.E. capabilities. A hosted breakfast event for over 100 international buyers and media attendees was a key highlight, where the TPB unveiled its banner program, M.I.C.E. Philippines: We Take Your Business to Heart.
In a pre-recorded message, TPB Chief Operating Officer Maria Margarita Montemayor Nograles emphasized the Philippines’ strengths: “Our mission is to establish the Philippines as a premier M.I.C.E. destination where global events thrive, supported by our world-renowned Filipino hospitality.”
Attendees were treated to Filipino specialties, including Arroz Caldo, Lumpiang Shanghai, banana chips, polvoron, and dried mangoes, offering a taste of the country’s rich culinary heritage.
A Growing M.I.C.E. Powerhouse
The Philippines continues to rise as an attractive M.I.C.E. destination, leveraging its strategic location in Asia, an English-speaking workforce, and cutting-edge venues. With a unique blend of natural wonders and cultural heritage, the country provides a perfect setting for workation experiences, offering delegates opportunities to blend business with leisure.
Strengthening Partnerships
The TPB delegation collaborated with four Philippine co-exhibitors:
- The Manila Hotel: Represented by Vice President for Sales and Marketing, Marvin Kim Tan.
- Blue Horizons Travel and Tours, Inc.: Represented by Group Director of Marketing, Margarita Patricia Valdes.
- Travelite DMC Philippines: Represented by General Manager, Matt Poonin.
- UniOrient Travel and Tours: Represented by Vice President for Product and Business Development, Wilson Technico.
Through business-to-business meetings, the delegation engaged with international stakeholders, resulting in robust sales leads and forging new connections that will further elevate the Philippines’ position in the M.I.C.E. sector.
Commitment to Excellence
The TPB’s participation in IBTM World 2024 reinforces its commitment to strengthening the Philippines’ global presence as a competitive M.I.C.E. hub. Backed by strong government-private sector partnerships, the country is well-equipped to host international events, fostering economic growth and cultural exchange.
The Philippines invites the world to experience a destination where business meets heart, promising exceptional hospitality, unforgettable experiences, and a unique blend of tradition and innovation.
