Toyota Motor Philippines (TMP) is joyfully celebrating its 35th anniversary by extending heartfelt gratitude to the valued customers who have propelled TMP to its esteemed position as the forefront market leader in the nation.
Echoing the resonant theme of “Fostering Joyful Journeys in Motion,” TMP has orchestrated a series of exclusive initiatives and enticing offers designed to immerse customers in the exhilarating essence of shared movement and delight.
“We extend this commemoration as a tribute to the countless generations of Filipino Toyota patrons who have warmly embraced the Toyota legacy and evolved into true brand advocates,” remarked TMP President Atsuhiro Okamoto. He added, “In acknowledgment of this significant juncture and as a glimpse into the exciting synergy that lies ahead, we are thrilled to present a series of captivating and enduring events throughout this month, signaling the initiation of our 35th year.”
In observance of its 35th year jubilee, TMP is raising the bar on driving exhilaration by curating immersive customer encounters deeply rooted in its commitment to electrification for ecological balance and its unswerving dedication to crafting progressively superior automobiles, coupled with unforgettable fan engagements through the realm of motorsports.
Embracing All: Electrified Mobility for Every Individual
Kicking off the month of August with fervor, TMP unveils a remarkable addition to its vehicle lineup, a novel Toyota model poised to amplify its expansive assortment of electrified offerings. Touted as the “Most Accessible Hybrid Electric Vehicle (HEV) to date,” TMP sets out to redefine the landscape of electrified mobility with the much-anticipated introduction of the All-New Toyota Yaris Cross HEV.
TMP is proudly introducing the highly anticipated All-New Yaris Cross, while showcasing its formidable array of electrified sedans, MPVs, and SUVs, at the vibrant “Go Electrified with Toyota” fair. This event presents a unique opportunity for the public to engage in test drives, seek information, and secure reservations for these innovative electric vehicles.
Gathering a remarkable collection of 35 electrified units from both Toyota and Lexus under one roof, this extraordinary affair is set to unfold at the Bonifacio High Street Amphitheater, situated within the bustling Bonifacio Global City in Taguig. From August 4 to 6, attendees can partake in this electrifying experience, with the August 4 opening ceremony broadcasted live on Toyota’s official Facebook page.
Advocating the importance of granting customers the power of choice, TMP’s President Okamoto stated, “We believe in offering diverse pathways to achieve carbon neutrality in mobility. Embracing electrified vehicles as a widespread solution is one of these avenues, and we are pleased to provide the public with accessible and pragmatic electrified vehicle alternatives.”
The “Go Electrified with Toyota” fair aims to provide customers with hands-on familiarity and direct interaction with electrified vehicles, especially highlighting the suitability of Hybrid Electric Vehicles (HEVs) in accordance with the prevailing needs and conditions of the nation. By offering a wide spectrum of options and dismantling barriers to the transition towards electrified technology, TMP is empowering Filipinos to actively contribute to the global drive for decarbonization, thereby forging a more sustainable future.
Morizo’s Arrival: A 2-Day TGR Fest in Manila
This August, an exciting spectacle awaits as Akio Toyoda, Chairman of Toyota Motor Corporation and renowned as Morizo in motorsports circles, descends upon Manila to headline TMP’s highly anticipated TOYOTA GAZOO Racing Festival (TGR Fest).
Open to all, the admission-free TGR Fest beckons motorsports aficionados and car enthusiasts alike to converge in a celebration of the sheer thrill and joy of driving Toyota vehicles. Set against the iconic backdrop of the Quirino Grandstand in Manila, this dynamic event is scheduled for August 23 and 24. The festival is poised to establish a grand rendezvous for TGR drivers and devotees, aspiring to assemble the largest congregation of GR cars within a single venue.
Morizo is poised to deliver exhilarating and demanding driving exhibitions in front of an eager Filipino audience – a rare spectacle typically reserved for some of the world’s most renowned racing circuits.
Morizo will be joined by fellow Japanese champion racers from the TOYOTA GAZOO Racing team – Norihiko Katsuta and Masahiro Sasaki. Together, they will showcase the iconic race cars that have navigated the rally courses of prominent global racing events – the Toyota WRC Yaris and Corolla D1.
Joining them in an array of drifting and gymkhana challenges are Filipino representatives Alex Perez, Luis Gono, Marlon Stockinger, and Ryan Agoncillo, utilizing TGR’s performance-driven vehicles: the GR Supra, GR Yaris, and GR 86.
An open invitation is extended to all Toyota patrons, enthusiasts, and spectators to partake in the festivities. Anticipate a medley of attractions and surprises, including the rare chance to ride alongside the esteemed professional racers, opportunities to win official TGR merchandise, and a front-row seat to the national finals of TMP’s grandest national sim racing championship, the TOYOTA GAZOO Racing Gran Turismo Cup Philippines (TGR GT Cup PH).
Enriching the ambiance further, accomplished performers like Ely Buendia, Ben&Ben, Parokya ni Edgar, and Kamikazee will grace the festival with their presence, igniting the crowd with their captivating performances. Additional details about the event will be divulged on the official Facebook account of TOYOTA GAZOO Racing Philippines.
35th Anniversary Extravaganza
The jubilation would be incomplete without a special treat for Toyota’s cherished customers. Throughout the entire month of August, all of Toyota’s 72 dealerships across the nation will roll out exclusive anniversary offers on beloved Filipino favorites such as the Toyota Hilux, Toyota Fortuner, Toyota Vios, Toyota Innova, and more. Those who seize the opportunity to acquire these select models within this month will relish in benefits ranging from enticing discounts to complimentary value-enhancing packages.
President Okamoto remarked, “These initiatives merely scratch the surface of what we have in store for our customers during this anniversary month. Stay tuned for more announcements, including endeavors aimed at giving back to the community.”
Established on August 3, 1988, TMP has reached significant milestones over the years. In March 2022, it celebrated a monumental achievement of 2 million car sales. Just before the commencement of 2023, TMP marked yet another remarkable feat – the production of its 1 millionth car at its manufacturing plant in Sta. Rosa, Laguna.
