In a bid to enhance the quality of life of Filipinos through mobility, Toyota Motor Philippines (TMP) has partnered with Basa Bookstore, a local children’s bookstore, for Lakbay-Kuwentuhan – an educational campaign and storytelling caravan.
As the Philippines’ foremost mobility company, TMP is committed to supporting initiatives that benefit the community. Lakbay-Kuwentuhan is a campaign that aims to promote literacy among children in different parts of the country. Through this initiative, Basa Bookstore is able to deliver books and engage with young readers in various communities across the Philippines.
By collaborating with Basa Bookstore, TMP reinforces its dedication to improving the lives of Filipinos, especially children, through the power of mobility. This partnership highlights the importance of education and how it can be made more accessible to those who need it.
Together, Toyota Motor Philippines and Basa Bookstore are making a significant impact on the lives of Filipino children by providing them with access to quality education and literature. The power of mobility has enabled Lakbay-Kuwentuhan to reach even the most remote areas of the country, bringing knowledge and inspiration to young minds.
To kick off the Lakbay-Kuwentuhan caravan, Basa Bookstore utilized the All-New Toyota Lite Ace Panel Van to distribute storybooks to children in various provinces.
As part of their effort to celebrate International Book Giving Day, Basa Bookstore’s Lakbay-Kuwentuhan campaign seeks to promote the value of education and inspire Filipino children to read through the distribution of locally published books. Their goal for this year is to give away 5,000 books to public schools, engage 10,000 students, and conduct 20 storytelling workshops for 1,000 public school teachers throughout the Philippines.
By utilizing the All-New Toyota Lite Ace Panel Van for their caravan, Basa Bookstore was able to bring their campaign to even the most remote areas, making books and education accessible to children who may not have had access to such resources before. The initiative showcases how mobility can serve as a powerful tool for improving access to education and promoting literacy among young Filipinos.
Through the Lakbay-Kuwentuhan campaign, Basa Bookstore and Toyota are making a significant impact on the lives of children, providing them with the opportunity to learn, grow and develop their reading skills. Their efforts highlight the importance of making education and literature accessible to all and demonstrate the value of collaborations aimed at improving the quality of life for Filipinos.
Throughout the entire month of February, the Lakbay-Kuwentuhan caravan journeyed through South Luzon, delivering storybooks to children residing in various provinces, including Laguna, Quezon, Camarines Sur, Sorsogon, Masbate, and Albay in the Bicol region.
In light of the pandemic and the aftermath of Typhoon Ulysses, Lakbay-Kuwentuhan embarked on their book-giving caravan with the goal of promoting local literature by Filipino authors for Filipino children. This initiative seeks to reach communities all over the Philippines, promoting reading attitudes among children and supporting the DepEd’s Bawat Bata Bumabasa campaign.
Rey Bufi, Founder and Chief Storytelling Officer of Basa Bookstore, expressed gratitude for the support extended by Toyota in their mission to bring books and education to children amidst challenging circumstances. The collaboration between Basa Bookstore and Toyota highlights the importance of partnerships in driving positive change and creating opportunities for the betterment of Filipino communities.
Through the Lakbay-Kuwentuhan caravan, children in remote areas were able to access books and engage in storytelling workshops, providing them with valuable learning experiences that may not have been possible otherwise. The success of the campaign showcases the power of mobility and how it can be utilized to bring about meaningful change in the lives of young Filipinos.
Toyota Motor Philippines (TMP) played a crucial role in supporting the Lakbay-Kuwentuhan campaign, helping the organization cover a total distance of 2,430 kilometers and reach 12 communities across different provinces, ultimately benefiting over 3,000 students.
During the last caravan, Lakbay-Kuwentuhan conducted three workshops and held six storytelling sessions, positively impacting the communities they visited. The success of the initiative would not have been possible without the support and assistance of TMP, and the local communities expressed their gratitude for Toyota’s contribution to the cause.
The collaboration between Toyota and Lakbay-Kuwentuhan highlights the potential of public-private partnerships in driving social change and improving the quality of life for Filipinos. Through their collective efforts, children in underserved areas were able to access books and participate in educational activities, fostering a love for reading and learning that will benefit them in the long run.
The Toyota Lite Ace has been a valuable partner in the progress of Filipinos, particularly small business owners, in their quest for success and improving the quality of life in their communities. The Lite Ace Panel Van, with its size and capacity, provides efficient and speedy transportation for goods and items.
During the Lakbay-Kuwentuhan caravan, the Lite Ace Panel Van was utilized to deliver books to children in different areas. The vehicle’s mobility and efficiency allowed for the smooth and speedy transfer of the materials, reaching curious children in no time. This initiative showcases the potential of the Lite Ace as a reliable and efficient partner in driving social change and improving the lives of Filipinos.
By supporting initiatives like Lakbay-Kuwentuhan, Toyota reiterates its commitment to empowering communities and promoting education among Filipino children. The Lite Ace serves as a kasosyo sa asenso for Filipinos, providing them with the necessary mobility to succeed and make a positive impact in their communities.
According to Elvin Luciano, the Assistant Vice President of the Marketing Services Department of Toyota Motor Philippines, promoting a better quality of life for Filipinos involves nurturing young minds and equipping them with the necessary tools for continuous learning. Toyota Motor Philippines recognizes the importance of providing all children with access to quality education as it helps prepare them for the future and shapes their character.
Toyota is proud to support initiatives like Lakbay-Kuwentuhan, which was organized by Basa Bookstore, and is honored to have been a part of the caravan. Luciano expressed gratitude to Basa Bookstore for entrusting Toyota with the task of providing mobility for the initiative, and looks forward to collaborating with similar future activities that align with the company’s goal of creating mobility for all.
Toyota’s commitment to social responsibility and community development is demonstrated through its active support of initiatives that benefit Filipino children and communities. By partnering with organizations like Basa Bookstore, Toyota aims to create positive change and improve the lives of Filipinos through the power of mobility.
The Toyota Lite Ace is designed to be user-friendly and low-maintenance, making it an ideal choice for micro, small, and medium-sized enterprises (MSMEs) looking to succeed in their endeavors. The Lite Ace is available in Pickup, Cargo, and FX variants, all of which boast high efficiency, flexible load capacity, and low fuel consumption, allowing drivers and business owners to optimize their trips and increase their savings.
Furthermore, the Lite Ace is built with reliability, durability, and longevity in mind, ensuring that MSMEs can enjoy long-term savings and a dependable vehicle that meets their business needs. With its affordable price point and practical features, the Lite Ace is the ultimate partner for Filipino entrepreneurs looking to grow their business.
Interested parties can learn more about the All-New Lite Ace by visiting their nearest Toyota dealership or visiting the website at https://toyota.com.ph/asenso. Regular updates and news can also be found on Toyota Motor Philippines’ official social media pages, including Facebook and Instagram at Toyota Motor Philippines, Twitter at ToyotaMotorPH, and their Viber community at Toyota PH.
