As the demand for community-driven platforms grows, Toki has established itself as the Philippines’ premier social commerce platform for collectibles. Designed “for collectors, by collectors,” Toki addresses the specific needs of collectors by reimagining the marketplace with secure features for transactions and community interactions.
Since its launch in November 2023, Toki has attracted 70,000 users, authenticated over 100,000 items (including more than 35,000 sneakers), and hosted over 500 auctions.
“We are thrilled by the enthusiastic response from the collector community,” said Frederic Levy, CEO and Co-founder of Toki. “Our mission has always been to create a trusted and engaging platform where collectors can connect, trade, and celebrate their passions. The rapid growth and positive feedback reaffirm our commitment to continually enhance and expand our offerings to meet our users’ evolving needs.”
Ensuring authenticity throughout the collector’s buying journey is central to Toki’s mission. By implementing rigorous seller screening and stringent item verification processes, Toki guarantees secure transactions. This commitment aims to build user confidence and uphold the marketplace’s credibility, enabling collectors to buy and sell with peace of mind.
“As collectors ourselves, trust in our platform’s sellers is paramount,” emphasized Zoe Ocampo, Co-founder and Chief Product Officer of Toki. “As we onboard new sellers, we focus on expanding into new categories where trusted sellers can list their unique items. This approach enriches our community’s experience while maintaining the highest standards of quality and authenticity.”
During a recent media event, Toki’s founders—former GCash executives and passionate collectors Frederic Levy, Zoe Ocampo, and Jules Jurado—revealed plans to complement their digital platform with physical retail locations, aiming for a full online-to-offline (O2O) experience for users.
“Building on our strong digital foundation, integrating O2O experiences will allow collectors to engage with Toki holistically,” explained Levy. “This move bridges online convenience with the excitement of in-person discovery, enhancing how collectors can enjoy their passions.”
“Beyond transforming the collector’s journey, Toki is creating a narrative where each item carries significance, and every transaction fosters deeper community connections,” Levy concluded. “Our evolution from digital-first to incorporating physical presence marks the next chapter in redefining the collector experience, both online and offline.”
