SAFC, one of the Philippines’ leading and rapidly growing non-bank financial institutions, marks its 22nd anniversary with the launch of its #Brighter2morrow2gether campaign. This milestone underscores over two decades of dedicated service, providing accessible financial solutions and paving the way for sustainable growth through strong partnerships.
22 Years of Making an Impact
From humble beginnings, SAFC has grown into a nationwide network of 85 branches, empowering Filipinos with financial independence and supporting small businesses. Over the years, the company has played a vital role in driving economic progress and uplifting diverse communities.
The #Brighter2morrow2gether campaign reaffirms SAFC’s commitment to inclusivity and accessible financing, fostering shared success through collaboration with clients and partners.
Introducing New Leadership
This anniversary also marks a leadership transition as SAFC welcomes Kevin John N. Cabanban as its new President and CEO. With a distinguished career at Asialink Finance Corporation, including roles as Deputy COO for Sales and Assistant General Manager for Sales and Marketing, Mr. Cabanban brings a forward-looking vision to guide SAFC’s continued growth.
“At SAFC, we remain committed to serving and empowering our communities. Together, we will help more Filipinos seize opportunities and confidently move forward. As we celebrate our 22nd year, we look ahead to unlocking even more possibilities for every Filipino,” said Mr. Cabanban.
Mr. Cabanban succeeds Joel C. Cruz, who led SAFC for 19 transformative years, and is determined to build on this legacy by introducing fresh ideas while staying true to the company’s core values.
Complementing this leadership shift, SAFC has appointed Azenith S. Cabrera as its new Chief Operating Officer. With over a decade of experience in financial management and operations, Ms. Cabrera’s expertise will further strengthen SAFC’s leadership team and enhance its commitment to delivering exceptional service.
The #Brighter2morrow2gether Campaign
More than just a celebration, the #Brighter2morrow2gether campaign invites employees, clients, and communities to help shape the company’s future. Key focuses of the campaign include:
- Tailored Financial Products: Providing SMEs, entrepreneurs, and individuals with solutions to achieve their goals.
- Community-Centric Programs: Promoting initiatives that drive economic, financial, and social progress.
- Sustainability and Growth: Aligning business objectives with environmental stewardship and social responsibility.
Through collaboration and collective action, SAFC aims to deliver widespread positive outcomes that resonate deeply with all its stakeholders.
A Bright Future Ahead
As SAFC celebrates 22 years of excellence, it also embraces the promise of a brighter tomorrow. With dynamic leadership, a dedicated team, and an unwavering commitment to its mission, SAFC is ready to transform aspirations into reality, empowering even more Filipinos to achieve their dreams.
Because brighter tomorrows aren’t just imagined—they’re built together.
