Attention, book enthusiasts! The Big Bad Wolf Book Sale, renowned as the world’s largest book sale, continues its mission of “changing the world one book at a time” as it embarks on a nationwide tour. The “Big Bad Tour: Mission 1 New Million Readers” will commence at Parqal, Aseana City from May 24 to June 2, 2024.
This significant initiative is dedicated to fostering literacy, enriching reading comprehension, and nurturing a passion for reading among Filipinos of all ages. The book sale will traverse the country, reaching bustling urban centers and secluded rural communities alike. Showcasing a diverse selection of books at affordable prices, the tour highlights educational materials, children’s stories, and Filipino literature, promoting inclusivity in access to reading materials.
“Reading opens doors to new worlds and opportunities,” emphasized Big Bad Wolf Co-founder Jacqueline Ng. “With ‘Mission 1 New Million Readers,’ we are taking tangible steps towards transforming lives through books. Our aim is not only to promote literacy but also to ignite a lifelong love for reading throughout the Philippines.”
Addressing the event, the Ambassador of Malaysia to the Philippines, Datu Abdul Malik Melvin Castelino, underscored the significance of empowering younger generations to contribute to the advancement of the nation. “What we are accomplishing today is to inspire the youth to shape a brighter future for the Philippines,” stated the Malaysian ambassador.
Fatima Aliah Dimaporo, the Department of Social Welfare and Development (DSWD) Undersecretary of Legislative Affairs, presented the DSWD’s data on poverty and literacy in the Philippines. She discussed the correlation between poverty and literacy in the country, highlighting the government agency’s initiatives to support underprivileged communities through educational programs. Dimaporo also emphasized the collaborative efforts of DSWD, Big Bad Wolf Books, and the Malaysian embassy to address the pressing need for enhanced literacy in these communities.
Also in attendance at the event were Carol Chuaying, Managing Partner of Big Bad Wolf Philippines; Emily Koa, Head of General Usage at Metrobank Credit Card; Patrick Marcelo, Marketing and PR Manager at IKEA; Jasmin Cruz, Country Inspiration & Communication Manager at IKEA Philippines; Francis Anne Alonzo Babar, Business Unit Head for 2GO Forwarding at 2GO; and Michael Sy, General Manager at Parqal.
At the event, 7-year-old Monica Bautista, an avid young reader, shared her passion for books. Bautista, who started recognizing signs and symbols at the age of 2 and reading independently a year later, expressed, “I believe children should read more books because it boosts our imagination, and books help us learn new things.”
The tour guarantees an exceptional experience, including opportunities to meet beloved authors, engaging storytelling sessions, and interactive events designed to make reading a delightful and enlightening pursuit. These activities are open to schools, families, and readers of all ages, contributing to the effort to reshape the reading landscape of the country.
Furthermore, the book sale signifies the enduring partnership between Big Bad Wolf and Metrobank, offering a 0% 3-month installment promo for purchases of at least P3,000 to Metrobank cardholders. But wait, there’s more! Swedish home furnishings brand IKEA will also join the Parqal leg of the book tour with a special treat for visitors.
Don’t forget to mark your calendars for the Big Bad Wolf Book Sale, happening from May 24 to June 2, 2024, at Parqal, Aseana City. Doors open from 10 a.m. to 12 a.m., and admission is free! Join the “Big Bad Tour: 1 New Million Readers” in Manila for an incredible reading journey!
For more details about Big Bad Wolf’s ongoing and upcoming Book Sales, visit their website or follow them on social media (Facebook | Instagram)
