When the music is great and the party even better, it’s hard not to want more. Thankfully, Sony has you covered, bringing the excitement from Xylo at The Palace to Abenson’s in Quezon Avenue for the ULTimate Party—an electrifying sequel to its successful Kick-Off on September 20.
This time, the party shifts from the usual black theme of Sony’s ULT Series to a vibrant blue, creating a fresh, lively ambiance without losing the essence of the celebration. The true highlight, however, was the smiles, laughter, and good vibes that filled the room as powerful bass and great music enveloped the crowd, proving that the spirit of an event transcends its decor.
The exclusive in-store launch of the ULT Series at Abenson’s Quezon Avenue underscores Sony’s dedication to delivering an exceptional listening experience for audiophiles and tech enthusiasts alike. Attendees unfamiliar with Sony’s latest offerings got the chance to experience firsthand the cutting-edge sound quality and innovative features of the ULT Series, demonstrating Sony’s commitment to evoking “Kando,” or emotion.
In addition to the product showcase of the ULT Wear and ULT Speakers, guests enjoyed interactive activities, with lucky participants taking home the ULT Field 1 Speaker. The excitement hit a high point with a stunning performance from award-winning dance group A-Team and an electrifying DJ set from Katsy Lee.
Sony’s “For the Music” campaign is all about celebrating sound and highlighting the importance of music in our daily lives. At the heart of the campaign is the ULT Power Sound Series, designed to make every note resonate with powerful bass, crisp highs, and immersive sound. Whether at home or on the go, the ULT Series turns any space into a concert-like experience, reminding us that life’s best moments are always better with music.
Get to Know the ULT Power Sound Series: Massive Bass. Ultimate Vibe.
ULT Wear – Powerful Sound. Make It Your Own.
When you’re on the move or just craving an instant hit of your favorite tracks, the ULT Wear is your personal ticket to a festival experience. With its powerful noise-canceling feature and deep, immersive bass, it creates a private party that blocks out the outside world—inviting you to lose yourself in the music, anytime, anywhere.
● The ULT button lets you toggle between two bass-emphasized sound settings: ULT1 enhances deep, low-frequency bass, and ULT2 delivers powerful, punchy bass.
● Sony’s Integrated Processor V1 delivers unwavering energy, huge resonating bass, and crystal-clear detail. It is the same processor as Sony’s award-winning 1000X series headphones.
● Its Dual Noise Sensor technology takes noise canceling to the next level. Now you can truly shut out the world and enjoy a party for one – just you and your music.
● Comfortable and foldable design that comes with a carry case.
● Smart sensor that pauses your music when you take it off and starts again when you put it on.
● Multi-point connection allows Bluetooth® pairing with two devices at the same time.
● Long battery life with up to 30/50 hours of use with NC on/off. A 3-minute quick charge will give you up to 90 minutes of extra audio play
ULT Field 1 – Big Sound. Small Size.
Don’t let its compact size fool you—this portable speaker delivers big sound with impressive clarity. The ULT Field 1 speaker enhances low-end frequencies, producing rich, deep bass that elevates your music. With the perfect blend of power and portability, you truly get the best of both worlds.
●ULT sound settings.
● IP67 rating, making it waterproof, dustproof, rustproof, and shockproof. Perfect for outdoor adventures, it boasts exceptional durability.
● Long battery life and quick charge capabilities keep the party going.
● Multi-way strap allows for easy carrying.
● Hands-free calling functionality, ideal for online meetings or casual conversations
ULT Field 7 – The party goes any place.
Turn up the music and watch the lights sync with your groove, no matter where you are. With its waterproof and dustproof design, your beats stay protected and uninterrupted, ensuring the party keeps going wherever you go.
●ULT sound settings.
● IP67 rating for worry-free use outdoors.
● Ambient lighting synchronizes with the music, creating an immersive atmosphere.
● Sound Field Optimization automatically tunes out background noise between songs, ensuring clear music playback even in noisy environments.
● Karaoke function and guitar input for impromptu sing-alongs and to liven up any gathering.
● Party Connect allows for linking and synchronization of multiple compatible Sony speakers.
● Sturdy handle and multi-layout options maximize portability, allowing for flexible vertical or horizontal placement.
ULT TOWER 10 – Goes low for the ultimate high, giving you the power of a live-venue sound in your own home.
Transform your space into the ultimate soundstage with 360° Party Sound, 360° Party Lights, and built-in karaoke. Connect the speaker to your TV for an enhanced audio experience, giving your favorite content a powerful sound boost and a visually immersive atmosphere.
●ULT sound settings.
● 360° party light, transforming normal areas into spaces with concert vibes.
● Built-in wireless microphone to cater to karaoke enthusiasts and help make gatherings more unforgettable.
● Sound Field Optimization analyzes and adapts to surrounding noise. Adjusting sound settings between tracks guarantees crisp and clear music, even in bustling areas.
● TV Sound Booster takes TV viewing to the next level, delivering the full depth of soundtracks and live performances.
● Party Connect creates a massive soundscape and light show to fill any space and turn it into the ultimate party zone
Get the ULTimate Entertainment Experience with the best deals at an Abenson near you