Following a series of internet-breaking teasers, The Kid LAROI has unveiled his latest single and music video, “TOO MUCH,” featuring Jung Kook and Central Cee. This release is available today through Columbia Records and Sony Music Entertainment.
This groundbreaking collaboration, uniting these stars for the first time, signals the impending arrival of The Kid LAROI’s full-length album, “THE FIRST TIME,” set to drop in November.
Fans also have the opportunity to purchase limited edition “TOO MUCH” CDs and new merchandise.
“TOO MUCH” weaves together three distinct styles, hailing from different countries and cultures, with The Kid LAROI, Jung Kook from South Korea, and Central Cee representing the UK. The track features an infectious head-nodding bounce and luminous keys, setting the stage for an engaging interplay among this trio. The song’s momentum culminates in an instantly memorable chorus, asking, “If we had the chance and the time to spend, would you do it again? Would you do it again? Was it too much?”
Directed by Ramez Silyan, the music video showcases the three artists on various covers of the “TOO MUCH” magazine. It blends highly stylized performance sequences with impeccable choreography, while delving into the complexities of love under the scrutiny of fame and celebrity obsession. With a provocative edge and an unforgettable melody, the video marks the beginning of The Kid LAROI’s next chapter with a resounding impact.
Leading up to the song’s release, Billboard highlighted the collaboration as a union of “three of the biggest male artists in the new class of 2020s breakout stars,” and UPROXX declared that “The Kid LAROI is going global.”
The Kid LAROI’s “TOO MUCH” featuring Jungkook and Central Cee is available on all digital music platforms worldwide through Columbia Records and Sony Music Entertainment.
