Calling all Manila bookworms! The Big Bad Wolf Book Sale, the world’s largest book sale, is back in the Philippines! This much-anticipated return to Manila also marks the launch of the “Big Bad Tour: Mission 1 New Million Readers” campaign, which will bring the renowned book sale to six cities across the country. The tour kicks off at Parqal, Aseana City from May 24 to June 2, 2024.
The book sale features a collection of over two million budget-friendly books across various genres, including children’s literature, educational reads, and Filipino titles. To make books more accessible and encourage more Filipinos to develop a love for reading, the sale promises exclusive deals and discounts. Metrobank credit cardholders can also enjoy a 0% 3-month installment for a single-receipt purchase of at least P3,000.
Swedish furnishing brand IKEA returns to the book sale, offering readers a cozy treat and a chance to win over P50,000 worth of prizes! More details about this exciting promo will be available on Big Bad Wolf Books’ social media pages, so stay tuned!
Big Bad Wolf Books co-founder Andrew Yap said, “This book sale is about making literature accessible to everyone, regardless of their background.” He added, “Our goal is to put books in the hands of as many readers as possible, to empower people, especially the youth, and to transform communities through the joy of books.”
Big Bad Wolf Books Philippine Managing Partner Carol Chuaying spoke about the campaign to reach one million new readers, saying, “Books have the ability to change lives. Through this campaign, we hope to ignite a passion for reading that will drive educational growth and personal development across the country.” She expressed her enthusiasm and optimism for the campaign’s impact on local communities, remarking, “We are thrilled to see such an enthusiastic turnout, and we’re confident that together we can reach one million readers.”
Guests gathered to celebrate the official launch of the “Big Bad Tour: 1 New Million Readers” campaign. During the event, Andrew Yap and Carol Chuaying ceremoniously handed over books donated through the Red Readerhood Program to the Ambassador of Malaysia to the Philippines, Dato’ Abdul Malik Melvin Castelino, and the Department of Social Welfare and Development (DSWD) Undersecretary of Legislative Affairs, Fatima Aliah Dimaporo.
The event was also graced by representatives of Big Bad Wolf Books’ partner organizations, including Emily Koa, Metrobank Credit Card General Usage Head; Francis Anne “Faye” Alonzo Babar, 2GO Business Unit Head for 2GO Forwarding; Patrick Marcelo, IKEA Marketing and PR Manager; Jasmin Cruz, IKEA Philippines Country Inspiration and Communication Manager; and Delfin Angelo Wenceslao, Aseana City Chief Executive Officer.
Malaysian Ambassador to the Philippines, Dato’ Abdul Malik Melvin Castelino, praised the initiative, stating it will have a lasting impact on countless lives. “Education is a cornerstone of progress, and promoting literacy is a vital step towards a brighter future for the Philippines,” he said.
DSWD Undersecretary Fatima Aliah Dimaporo echoed these sentiments, saying, “In a world where knowledge is power, initiatives like these serve as a beacon of hope. Encouraging reading and making books accessible to all is an investment in the country’s future. I am proud to support Big Bad Wolf in their mission to cultivate a culture of reading in the Philippines.”
The book sale promises to be the most spectacular yet! In addition to jaw-dropping deals and discounts, it will feature exciting activities and events. Attendees can look forward to meet-and-greets with beloved authors, engaging literary workshops, and exclusive book signings with renowned figures like Bro. Bo Sanchez, Bernadette Sembrano, and many more!
As the doors open to a vast ocean of books, Big Bad Wolf Books invites both seasoned and budding readers from far and wide to join the movement and be part of the campaign to reach a million new readers. Experience the Big Bad Wolf Book Sale on the 3rd floor of Parqal, Aseana City from May 24 to June 2, 2024. Doors are open daily from 10:00 AM to 12:00 midnight, and admission is free! See you there!
For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram)
