Legislative change is expected to lift Thailand’s GDP by 0.3% by bringing in more revenue from tourism as well as generating a slew of new jobs across tourism and the broader economy
A recent study by Agoda, a leading digital travel platform, reveals that Thailand’s forthcoming marriage equality legislation could attract an additional 4 million international visitors annually, generating nearly $2 billion in tourism revenue within two years of its implementation.
The study, titled The Economic Impact of Marriage Equality on Thailand’s Tourism Industry, assesses the potential economic benefits of the legislation, set to take effect on January 22, 2025. By becoming the first Southeast Asian nation and the third in Asia—following Taiwan in 2019 and Nepal in 2024—to legalize same-sex marriage, Thailand is poised to tap into the global LGBTQIA+ tourism market, valued at over $200 billion annually.
Economic and Employment Impacts
The report outlines several key benefits of this landmark legislation, including:
- Tourism Revenue Growth: An estimated $2 billion annual boost to tourism receipts, including:
- $0.7 billion for accommodations
- $0.4 billion for food and beverages
- $0.4 billion for retail
- $0.2 billion for domestic transportation
- $0.2 billion across entertainment, medical services, and other sectors
- Job Creation: Support for an additional 152,000 full-time equivalent (FTE) jobs, evenly split between the tourism sector and related industries.
- GDP Growth: An expected increase of 0.3% in Thailand’s Gross Domestic Product.
A New Hub for Inclusive Tourism
Already a leading global destination, Thailand’s marriage equality law is set to enhance its appeal among LGBTQIA+ travelers seeking safe and inclusive destinations. As travelers increasingly prioritize diversity and inclusivity in their travel plans, the legislation positions Thailand as a beacon for equality in the region.
Timothy Hughes, Vice President of Corporate Development at Agoda and Executive Sponsor for Agoda Pride, said, “The LGBTQIA+ community represents a significant economic force with a strong appetite for travel. Thailand has long been a popular destination for LGBTQIA+ travelers, and this legislation will further solidify its reputation as a welcoming and inclusive option. At Agoda, we look forward to working with our partners to deliver exceptional travel experiences for this community.”
The legislation is also expected to attract LGBTQIA+ couples from neighboring countries for destination weddings, further boosting Thailand’s wedding industry and associated sectors such as hospitality, catering, and entertainment.
Global and Cultural Implications
This historic move sets the stage for large-scale events like WorldPride, which has proven to significantly boost LGBTQIA+ tourism and local economies. Waaddao Chumaporn, President of Naruemit Pride and Organizer of Bangkok Pride Festival 2024, remarked, “The Marriage Equality Act is a monumental step forward, advancing equal rights for the LGBTQIA+ community while reinforcing Thailand’s reputation as an inclusive and safe destination. By embracing diversity, Thailand inspires trust, attracts more visitors, and fosters meaningful engagement with its vibrant culture.”
A Safer Destination for LGBTQIA+ Travelers
Henry Koh, Executive Director of ILGA Asia, highlighted the importance of safety for LGBTQIA+ travelers, noting that over half of LGBTQIA+ individuals from the Asia-Pacific region report experiencing discrimination while traveling. “Thailand’s legislative change offers a secure and welcoming environment, providing opportunities such as destination weddings that may be unavailable elsewhere,” Koh stated.
Data-Driven Projections
The report, developed in collaboration with public policy consultancy Access Partnership, analyzed trends in countries that have enacted marriage equality laws. Findings revealed a 10% average increase in international visitors within two years of the legislation’s enactment. Additionally, studies show that 43% of LGBTQIA+ travelers avoid destinations perceived as unsupportive of LGBTQIA+ rights, emphasizing the importance of inclusivity in attracting this market.
Thailand’s marriage equality legislation marks a significant milestone, not only in promoting equal rights but also in boosting its tourism sector and solidifying its position as a global leader in diversity and inclusivity.
