CAMON 20 Pro Series’ unique three-dimensional deconstructionist design was praised unanimously by the judges
TECNO, the innovative technology brand, has achieved yet another remarkable feat with its upcoming CAMON 20 Pro Series. This cutting-edge smartphone lineup recently secured the prestigious Gold Award in the Product Design, Telecommunications Category at the highly acclaimed MUSE Design Awards 2023. The CAMON 20 Pro Series, renowned for its groundbreaking and stylish design, captivated the judges with its industry-first CAMON PUZZLE deconstructionist approach. This recognition solidifies TECNO’s prowess in product design and highlights the brand’s growing reputation among esteemed international authorities.
Filipino consumers can look forward to experiencing the award-winning and iconic CAMON 20 Pro Series when it launches in early June. Prepare to be amazed by TECNO’s exceptional craftsmanship and innovation as you delve into the world of these extraordinary smartphones.
CAMON 20 Pro Series at the Muse Design Awards 2023
The MUSE Design Awards, organized by the International Awards Association (IAA), stands as a highly influential international accolade within the global design sphere. Renowned for its rigorous judging process and exceptional criteria, these awards center around the exploration of artistic beauty and design innovation. Their aim is to cultivate “design muses,” while promoting global innovation and excellence in design. This year, the MUSE Design Awards received an impressive pool of over 6,300 entries from countries around the world, evaluated by a distinguished panel of 51 expert judges hailing from diverse creative and design-led disciplines.
Thomas Brandt, the spokesperson for IAA, expressed his admiration for the participants’ ability to adapt and overcome in an ever-evolving industry. He stated, “We celebrate good design in all its forms, and TECNO CAMON 20 Pro Series caught our eye with its outstanding attention to detail, superb craftsmanship, and innovative design qualities, making it a worthy winner of our Gold Award.”
TECNO drew inspiration from the deconstructivism genre of postmodern architecture to create the CAMON 20 Pro Series. By blending the aesthetic concepts of international fashion brands and pioneering designers, TECNO successfully crafted the unique CAMON PUZZLE design. For the first time, TECNO engraved 20 irregular ribs into a three-dimensional luxury lychee-pattern back cover material called Magic Skin. Additionally, the device’s back cover incorporates sapphire-grade nanocrystalline ceramic. This fusion of advanced materials and bold design philosophy challenges conventional smartphone design language, empowering users of the CAMON 20 Pro Series to make a stylish statement.
However, the focus is not solely on aesthetics but also on the user experience. The implementation of Magic Skin, the latest material applied to the CAMON 20 Pro Series, brings out the best of deconstructivist design. It provides exceptional comfort with its natural tactile texture while being resistant to fingerprints. With its distinct appearance and high-quality materials, the CAMON 20 Pro Series sets new standards in industry design, earning high praise from the MUSE jury and emphasizing TECNO’s position as a trailblazer in smartphone design.
