- The year-long partnership will see TECNO return as an official sponsor for RSG Philippines, and expansion into RSG Malaysia
- Engagement efforts across both countries will also include esports community outreach initiatives
TECNO, the pioneering smartphone brand, and RSG, the leading esports organization in Southeast Asia, have unveiled their ambitious plans for a year-long partnership aimed at bolstering competitive gaming and nurturing esports communities in the Philippines and Malaysia. This collaborative effort, set to kick off in April 2024, is a continuation of their fruitful collaboration in 2023.
In this year’s initiative, TECNO will continue its backing of RSG Philippines and extend its support to RSG Malaysia for their esports tournaments. Additionally, the two brands will collaborate on developing community-based local esports outreach programs in both the Philippines and Malaysia. RSG players will also be appointed as TECNO’s official gaming ambassadors. The primary goal of this partnership is to enhance the standards of competitive esports, foster greater engagement among esports players, content creators, and the public, and inspire esports communities in both the Philippines and Malaysia.
Nana Chen, TECNO’s regional marketing director, remarked, “The partnership with RSG Philippines has proven fruitful in supporting esports talent and inspiring communities. TECNO’s commitment to innovation and delivering an exceptional gaming experience through our smartphones aligns perfectly with these top-tier esports teams. We are thrilled to collaborate with RSG once again to engage and excite gamers in the Philippines and now in Malaysia.”
Jayf Soh, CEO and Founder of RSG, expressed enthusiasm about strengthening the partnership this year, stating, “We are excited that TECNO has chosen to enhance our partnership this year. Both brands share values centered on setting new standards in technological innovation and competitive performance. As we expand our reach to both the Philippines and Malaysia, we aim to achieve even more together and solidify our position as a leading platform for aspiring talents.”
Pulse Nova Entertainment, a full-service gaming entertainment marketing agency and the exclusive rights-holder of RSG’s players, partnerships, and sponsorships, collaborated closely with the two brands to forge this partnership. Cindy Lim, Head of Sales at Pulse Nova Entertainment, commented, “We’re thrilled to bring together industry giants TECNO and RSG to elevate esports. With TECNO’s support, we aim to push boundaries by introducing meaningful partnerships to mobilize gamers worldwide.”
RSG Teams to Showcase Gaming Excellence and Innovation
As they gear up for the upcoming MPL PH and MPL MY Season 13 tournaments, players from RSG Philippines and RSG Malaysia will proudly display TECNO’s logo on their jerseys. TECNO is committed to supporting the teams as they strive to set new standards in the esports arena. Fans can anticipate witnessing the players’ skills firsthand as TECNO and RSG collaborate on creating memorable content and gaming activities. This partnership kicks off with the community livestream event, Raider’s Rumble 2.0, scheduled for late March. Moreover, the professional players from RSG Philippines and RSG Malaysia will serve as TECNO’s official gaming ambassadors throughout 2024, beginning with the launch of TECNO POVA 6 PRO in the Philippines in March and TECNO POVA 6 PRO 5G in Malaysia in April 2024.
RSG Philippines boasts a strong presence in Mobile Legends: Bang Bang (MLBB) competitive esports, having recently emerged as the champions of the ONE Esports MPL Invitational (MPLI) 2023. The team has also secured victories in notable events such as the Mobile Legends SEA Cup 2022 and MPL PH Season 9 (in 2022).
Meanwhile, RSG Malaysia, a dominant force in MLBB esports, clinched victory in the Kohai SEA Championship Season 2 in 2023, in addition to triumphing in MPL Malaysia Season 7.
Inspiring gaming communities
In terms of community engagement, TECNO and RSG are dedicated to creating local outreach programs, including community livestreams and on-ground activities, in both the Philippines and Malaysia. Keep an eye on RSG’s social media platforms on Facebook (RSG PH, RSG MY), Instagram (RSG PH, RSG MY), and TikTok (RSG PH, RSG MY) for updates and announcements.
