Innovative technology brand TECNO has announced its new role as the Official Global Supporter of the Asian Football Confederation’s latest club competitions: the AFC Champions League Elite™, the AFC Champions League Two™, and the AFC Women’s Champions League™ for the 2024-2025 season. This strategic partnership highlights TECNO’s commitment to expanding its presence in key Asian markets and connecting with football fans who embody its “Stop at Nothing” ethos of progress and innovation.
The partnership was unveiled at an official signing ceremony in Kuala Lumpur, Malaysia, where AFC representatives and TECNO executives expressed their enthusiasm and ambitions for the partnership.
“This partnership reflects the common values of passion, excellence, and innovation that TECNO and the AFC share,” said Laury Bai, Chief Marketing Officer of TECNO. “It’s more than just a sponsorship; it’s a significant milestone that showcases our brand spirit of ‘Stop at Nothing.’ We are excited to embark on this new journey together, creating meaningful and impactful experiences for fans across Asia.”
“At TECNO, we firmly believe in the power of sports to unite communities and inspire progress. This collaboration not only enhances the interactive and immersive match experiences for football fans across Asia through our advanced technology but also strengthens the connection between TECNO and football enthusiasts through a shared passion,” said a TECNO spokesperson.
Datuk Seri Windsor John, General Secretary of the AFC, added: “As the AFC enters a new era of innovation with the revamp of our club competitions, we are thrilled to welcome TECNO, a global leader in innovative technology, as a partner. We appreciate TECNO’s recognition of the AFC’s growing global appeal and look forward to working closely with them to create engaging moments for the passionate fans of Asian football.”
With global television viewership of AFC club competitions approaching 1 billion, TECNO is set to engage with extensive sports communities, enhancing the excitement of football and encouraging fans to infuse their daily lives with the passion of the game. As digital experiences become crucial to the football fan experience and the demand for smart technology rises across Asia, TECNO aims to broaden its brand presence across the continent through this partnership. By providing cutting-edge technology and products, TECNO seeks to offer football fans unique, immersive digital experiences that elevate their enjoyment of the sport.
The partnership highlights TECNO’s ongoing commitment to using sports as a means to connect with global audiences and foster shared experiences. Believing in the ability of sports and technology to inspire progress and passion, TECNO is dedicated to creating impactful programs that encourage consumers to unlock their potential through sports.
Previously, through its sponsorship of the 34th Africa Cup of Nations (AFCON), TECNO made a significant impact with campaigns that provided unique viewing experiences and committed to renovating 100 football fields across Africa over five years. With its AFC partnership, TECNO aims to continue delivering unforgettable experiences in Asia, inspiring football fans to embrace its “Stop at Nothing” spirit and work together to build a better future.
For media inquiries, please contact: pr.tecno@tecno-mobile.com
