As brands navigate through this unprecedented time, they need to have a strategy — an approach that will help them be agile, adapt to the demands of the ‘new normal,’ and provide value to their consumers.
Being able to adapt to the new landscape starts with recognizing what consumers need, especially at this time — meaningful connections despite the restrictions of the community quarantine. TeamAsia, an award-winning marketing agency, does this through their Integrated Marketing Experience approach, or IME.
IME is TeamAsia’s proprietary strategic marketing approach that empowers consumers to actively take part in a brand’s story by engaging them across different channels.
Our approach creates a more equal relationship between brands and consumers and uses multiple channels to deliver a brand’s message to the right people at the right time,” said Bea Lim, Managing Director of TeamAsia.
TeamAsia recently trademarked and launched IME along with a roster of new projects that can help brands strengthen their connection with consumers.
The Red Circle
Season Two will focus on engaging and thought-provoking morning conversations about the stories and issues of today’s times, making the podcast space where people can “be in the know, and be in the now.”
Taking on the challenge of bringing offline experiences online, TeamAsia presented the Virtual Arena and TeamAsia Training Online. The Virtual Arena brings events and activations online, while TeamAsia Training Online provides upskilling sessions by industry experts for professional success, especially on effective communication and strategic leadership.
TeamAsia also announced the 12th year of My Dream in a Shoebox (MDIAS), their annual education campaign that equips less fortunate Filipino children with school supplies to help them reach for a brighter future. Aside from school supplies and old shoeboxes, MDIAS will also be accepting donations for transistor radios and old tablets/tech that can help students navigate through the ‘now normal’ in education.
“In TeamAsia’s 28 years in the marketing and communications industry, we have always recognized the value of meaningful connections between brands and their audiences.
Learn more on how our Integrated Marketing Experience approach can take your brand to the next level. Connect with us at info@teamasia.com
TeamAsia
● TeamAsia is an award-winning IME agency that has been embodying the definition of passion for over 28 years.
● Michael Alan Hamlin and Monette Iturralde-Hamlin founded TeamAsia in 1992.
● Currently, TeamAsia is led by founder and President Monette Iturralde-Hamlin and Managing Director Beatriz Lim.
● TeamAsia’s core services are Branding & Design, Events & Activations, Digital Marketing, Content Marketing, and Video Production. ○ Branding & Design – TeamAsia turns ideas into compelling designs. We help brands grow and deliver next-level audience interaction through brand development and advertising.
○ Events & Activation – TeamAsia organizes events that leave an impact. We elevate brand experiences through innovative and interactive on-ground and online activation strategies.
○ Digital Marketing – TeamAsia increases its client’s digital footprint, utilizing various tools to ensure brand visibility & accessibility.
○ Content Marketing – TeamAsia engages the audience. The agency’s expertise in content creation as well as public and media relations create and sustain visibility through traditional and non-traditional media channels.
○ Video Production – TeamAsia conceptualizes and produces video content to showcase a brand’s visual narrative.
Integrated Marketing Experience
● Integrated Marketing Experiences (IME) is TeamAsia’s proprietary strategic marketing approach. It empowers audiences to actively take part in a brand’s story by engaging them across multiple communication channels.
● Communication, or the one-way “talking to” has slowly given way to a more involved and experiential marketing. TeamAsia has long moved beyond communication towards developing a more equal relationship between brand and consumer. This relationship is created through IME, and results in a more meaningful and impactful engagement between a brand and consumers.
Next Level Experience
● Bringing brands and its audiences to the Next Level Experience (NLE) is TeamAsia’s everyday goal, and it means that TeamAsia always ensures their brands’ success and that they deliver something more unique and meaningful than what people are used to.
● NLE helps brands create lasting and impactful relationships with their consumers.
● NLE is what pushes TeamAsia to always go for more and go beyond expectations, making their brands stand out.
TeamAsia’s Projects – My Dream in a Shoebox (MDIAS) Year 12
- My Dream in a Shoebox (MDIAS) is an annual education campaign that aims to equip less fortunate Filipino children with shoeboxes filled with school supplies to help them reach for a brighter future.
● The program has also sponsored dozens of scholars to make sure that they can pursue their education.
● For its 12th year, MDIAS will also be accepting donations for transistor radios and old tablets/tech that can help students navigate through the ‘now normal’ in education.
● For inquiries on donations and partnerships, contact My Dream in a Shoebox through their mobile number, +639178813724, or their email address, shoebox@teamasia.com.
TeamAsia Training Online
● TeamAsia Training Online is a learning and upskilling partner for professional success achieved through relevant, interactive, and impactful training delivered by industry experts. TA Training specializes in customized programs and public workshops on effective communication and strategic leadership.
● TeamAsia Training Online is set to establish training partnerships with schools, companies, and organizations to help them shift to the online space and succeed in today’s ‘now normal.’
The Virtual Arena
● As a response to today’s current landscape and to the challenge of taking events and activations online, and in a commitment to mount creatively executed events and activations both offline and online, TeamAsia created the Virtual Arena.
● The Virtual Arena’s goal is to continue mounting meaningful and impactful events that take brands and its audiences to the next level experience, even in the virtual world. It is a platform for different brands to engage their audiences and to bring offline events and activations online.
B2B: Breakfast to Business
● The B2B: Breakfast to Business podcast is the most important dish of the day that delivers binge-worthy morning discussions. Morning girl Bea Lim shares her learnings, experiences, and thoughts on various topics, and also invites like-minded, passionate individuals from different industries to treat listeners to a feast of knowledge.
● The Breakfast to Business podcast will be back for its second season which will focus on engaging and thought-provoking morning conversations about the stories and issues of today’s times.
● B2B: Breakfast to Business ranked #56 on Spotify Philippines’ Top Podcasts under the Business and Tech category last June, and also ranked #3 on Apple Podcasts’ Top Podcasts under the Marketing category for July.
● B2B: Breakfast to Business is available on the TeamAsia website, Spotify, Google Podcasts, Youtube, and Apple Podcasts.
The Red Circle
● The Red Circle is TeamAsia’s very own online news magazine that aims to craft meaningful, relevant, and impactful stories that resonate with the Filipino people.
● With TeamAsia’s philosophies at the heart of this publication, The Red Circle’s content aspires to inform our readers, influence them in their decision-making, and encourage them to live better, brighter, and more meaningful lives.
● The Red Circle’s content is specially curated for empowered Filipinos who believe that knowledge is true power, creative thinkers who find value in art, lifestyle, and tech, and adventure seekers who are driven by passion. ● Get in touch with The Red Circle through their email address, theredcircle@teamasia.com.
About TeamAsia
TeamAsia is an award-winning integrated marketing experience agency, which has been embodying the definition of passion for more than 25 years. The agency’s biggest interest is bringing brands to the next level experience through its core services: Events & Activations, Branding & Design, Digital Marketing, Content Marketing, and Video Production. TeamAsia houses all these services under one roof, proactively catering to the needs of its clients and going beyond their expectations. That is the spirit of TeamAsia — determined, driven, and passionate.
