TCL Electronics, a global leader in consumer electronics and the world’s second-largest TV brand, takes center stage at CES 2025 with an impressive array of advanced technologies. Showcasing its pioneering spirit, TCL presents a lineup that includes QD-Mini LED TVs, professional monitors, in-car displays, mobile devices, smart wearables, projectors, and the highly anticipated RayNeo AR Glasses. Alongside these, TCL unveils its latest breakthroughs in AI-powered products and an integrated smart home ecosystem, reaffirming its dedication to empowering smarter and healthier lifestyles while inspiring greatness worldwide.
Revolutionizing Display Technology
TCL’s cutting-edge display innovations shine with its flagship TCL X11K QD-Mini LED TV, redefining home entertainment with over 14,000 local dimming zones for unparalleled clarity and precision. Powered by TCL’s All-domain Halo Control Technology, the X11K delivers breathtaking visuals, offering a deeply immersive viewing experience with exceptional detail and lifelike color.
To elevate audio performance, TCL has partnered with luxury audio leader Bang & Olufsen to integrate bespoke sound solutions, including Audio by Bang & Olufsen, ensuring an auditory experience as remarkable as the visuals. This partnership extends to the TCL A300 Series TV, a sleek and stylish model combining premium design with immersive sound.
At CES, TCL also showcases the world’s largest QD-Mini LED TV, the 115’’ QM891G, paired with the Q85 Soundbar, designed to provide expansive visuals and theater-quality audio. For gaming enthusiasts, the R83 Professional Monitor Series offers pixel-level precision and stunning responsiveness, delivering a superior gaming and creative experience.
Innovations in Eye-Friendly Display and Portable Projection
TCL continues its legacy of innovation with its award-winning NXTPAPER 4.0 technology, a breakthrough in full-color electronic paper displays that reduces eye strain while maintaining exceptional visual clarity. This technology debuts in the TCL NXTPAPER 11 Plus Tablet and is slated for expansion into TCL’s mobile phone lineup.
Furthering its commitment to convenience and versatility, TCL introduces the PLAYCUBE Projector, redefining portable projection with a stylish and multifunctional design that caters to a wide range of user needs.
Smart Wearables and Automotive Technology
The arrival of the RayNeo X3 Pro Smart Glasses heralds a new era in AR innovation. These advanced glasses feature integrated computing power, eliminating the need for external devices while delivering compact, high-performance functionality.
In the automotive sector, TCL showcases intelligent Cockpit and Driving Solutions, demonstrating its vision for integrating cutting-edge technology into the driving experience.
TCL’s diverse and groundbreaking product lineup at CES 2025 reinforces its leadership in consumer electronics and its commitment to enhancing lives with smarter solutions across entertainment, productivity, and lifestyle technologies.
Pioneering AI and Smart Connectivity
At CES 2025, TCL unveils TCL Ai Me, the world’s first modular AI companion robot, blending advanced technology with a lifelike, endearing design. Featuring a detachable space capsule base, Ai Me seamlessly integrates into modern living, offering natural interactions and personalized experiences. This concept product redefines smart companionship, adapting intuitively to individual needs while enhancing daily life with its intelligent and interactive features.
TCL’s flagship TV series takes a significant leap forward by integrating Google’s Gemini model, with plans to launch a revolutionary Google TV featuring Gemini capabilities in 2025. Visitors to CES can experience an interactive demo in a dedicated showroom, showcasing the immersive and intelligent features powered by Gemini, promising to redefine home entertainment through cutting-edge AI advancements.
Enhanced Connectivity and Smart Home Solutions
TCL highlights its expertise in connectivity with the LINKHUB HH516 5G AI CPE Router, designed to deliver a seamless smart network experience. Offering higher throughput, reduced latency, and energy efficiency, the router is ideal for a variety of scenarios, from home to professional use.
The spotlight also shines on TCL’s D1 Series Smart Lock, a pioneering range of next-generation security solutions. The D1 Pro features advanced AI palm vein recognition for enhanced security, while the D1 Ultra, the world’s first 4-in-1 smart deadbolt, combines a smart lock, security camera, video doorbell, and an innovative 3.5-inch display in one sleek device.
Championing Sustainability and Design Excellence
TCL’s CES pavilion reflects its dedication to sustainability and user-centric design. With a natural and stylish ambiance, the display highlights eco-friendly innovations such as remote controls crafted from recycled tea leaves and furniture made from cardboard, emphasizing TCL’s commitment to reducing its environmental footprint.
Expanding its vision for smart and sustainable living, TCL showcases products that seamlessly combine intelligent functionality with eco-conscious design, offering a glimpse into the future of sustainable home solutions.
The TCL FreshIN 3.0 Air Conditioner revolutionizes home cooling by prioritizing health, energy efficiency, and user convenience. Its innovative liftable Fresh Air Inlet ensures a steady flow of fresh outdoor air, eliminates odors, and boosts indoor oxygen levels. Equipped with energy-saving technology, it intelligently adjusts operation frequency to reduce power consumption. For added convenience, Smart Voice Control enables hands-free operation even without an internet connection.
Reimagining Kitchen and Laundry Spaces
The TCL FREE BUILT-IN Refrigerator elevates modern kitchen aesthetics with its sleek, space-saving design and advanced technologies that extend food freshness. Similarly, the P680 Washer-Dryer Set offers compact, stackable solutions ideal for smaller spaces. Featuring anti-wrinkle technology and intuitive washing cycles, it ensures optimal care for garments, balancing functionality with efficiency.
Green Innovations with Smart Energy Solutions
At the forefront of TCL’s sustainability initiatives is the Smart Home Energy Management Solution (HEMS), integrating solar panels, energy storage, and heat pumps to promote efficient energy usage while supporting eco-friendly living.
Global Partnerships and Achievements
TCL continues to connect with younger audiences by collaborating with leading sports and entertainment IPs worldwide. At CES 2025, TCL highlights its partnership with the NFL, North America’s most-watched sports league, with NFL Hall-of-Famer Charles Woodson engaging onsite to strengthen bonds with fans and showcase TCL’s innovative spirit.
These efforts, combined with TCL’s vibrant community engagements and global collaborations, have solidified its market position. In 2024, TCL ranked second globally in TV shipments and maintained a leading position in North America’s TV retail sales volume during the year’s first three quarters, underscoring its excellence in innovation and consumer trust.
