The brand stands as a testament to resilience, innovation, and a deep understanding of what Filipinos love
What started as a small snack stand catering to moviegoers has, over the past three decades, evolved into one of the most recognized names in the Philippines’ food and beverage industry.
Celebrating its 30th anniversary, Taters remains committed to product and service excellence, continuously adapting to the ever-changing demands of its dynamic market.
While Taters initially focused on popcorn and chips, it has since expanded its menu to cater to the diverse tastes of Filipinos. Beyond light snacks, the brand now offers a wide range of options, from customizable hotdogs to crispy chicken or fish, and sandwiches perfect for solo enjoyment or sharing.
Taters’ transformation from a niche cinema snack provider to a versatile, widely accessible food brand is the key to its continued success—and the results are truly TRENTA-stic.
Adapting to Changing Times
When the world came to a standstill due to the COVID-19 pandemic in 2020, businesses had to innovate to stay relevant. Taters rose to the challenge, applying creative thinking and diversification to weather the storm and emerge stronger. The brand embraced various formats to meet the evolving needs of its customers.
Despite the challenges faced by the cinema industry during the pandemic, Taters remained a go-to choice for movie lovers. With safety protocols in place, the brand continued to offer its classic snacks, ensuring that the movie-watching experience was still paired with the familiar crunch and flavor of Taters’ treats.
To accommodate those who used to attend sporting or leisure events, Taters expanded its presence in game parks and sports centers, catering to individuals seeking entertainment in safe environments. These venues became popular spots for combining physical activity with tasty snacks, and Taters was there to meet the demand.
The rise of streaming media during the pandemic also provided an opportunity for Taters to reach customers at home. By making its products available through community outlets and delivery services, Taters ensured that fans could enjoy their favorite snacks in the comfort of their own homes.
As pandemic restrictions eased, Taters regained traction with patrons frequenting amusement centers and malls. Its kiosks and stalls in these locations allowed the public to enjoy their favorite snacks, from light bites to more substantial fare. Taters also catered to commuters, offering everything from popcorn to sandwiches for those on the go.
“Adapting to the evolving needs of the market keeps us on our toes,” says Taters CEO Ana Maria Tanchanco. “By understanding what our customers want, we can refine our offerings, invest in research and development, and introduce innovative additions to satisfy the public.”
Partnering with the Best
Taters’ drive for innovation wouldn’t be possible without collaborations with some of the biggest names in the country’s retail scene.
In its 30th year, Taters is embarking on an exciting new chapter by partnering with SM Gamepark, the SM Group’s amusement facilities arm.
“Collaborating with SM Gamepark gives us the chance to reach more mall-goers looking for a good time,” says Taters COO Joseph Brian Tanchanco. “Whether they’re hosting a party, enjoying a night out with friends, or looking for snacks to complement their fun, our extensive menu offers something for everyone.”
This partnership will feature exclusive promotions and a variety of events, ensuring that Taters’ 30th-anniversary celebration is truly TRENTA-stic.
This exclusive collaboration is available at the following SM Gamepark branches: Taters SM Mall of Asia Gamepark; Taters SM Megamall Bowling; Taters SM North EDSA Bowling; Taters SM Fairview Bowling; Taters SM Southmall Gamepark; Taters SM Sta. Rosa Gamepark; Taters SM Cebu Bowling; Taters SM Seaside Bowling; Taters SM Lanang Bowling; and Taters SM CDO Bowling.
Get Your Game On!
To mark its 30th anniversary, Taters invites loyal customers to join the Trentastic Game On Sport + Snack Tournament, a tribute to the brand’s long-standing commitment to excellence.
Inspired by the Olympics, Trentastic Game On showcases the best in competitive gaming, including basketball, billiards, and table tennis, among others.
The tournament goes beyond mere competition, celebrating perseverance, skill, and the relentless pursuit of excellence—the very values that have defined Taters for three decades.
Be a TRENTA-stic Champ!
Taters is also celebrating individual achievements with the Trentastic Champs promo. This exciting initiative allows participants to demonstrate their skills in specific games and be rewarded with delicious prizes.
Activities include:
- The Bow Blitz Champ: In this archery-themed challenge, players who score 30 points inside the yellow ring in a single game will receive a FREE Minor Superpop. This promo is all about precision and rewarding those who hit their mark; and
- The Turkey Striker Champ: For bowling enthusiasts, this challenge offers a FREE Classic Churkey Hotdog to any player who strikes a Turkey (three consecutive strikes). It’s a tasty way to celebrate consistency and skill.
Both challenges emphasize the spirit of competition and excellence that has propelled Taters to success and recognition.
Overall Champion: Crunch Champs Team
A Bundle of Good Cheer
At the heart of Taters’ enduring success is its unwavering commitment to quality and innovation, showcased through the new Trentastic Bundles. These specially curated sport-and-snack packages are designed to elevate a variety of leisure activities.
Offered at a discount, these sport-and-snack combos are perfect for bowling nights, karaoke sessions, darts games, or simply enjoying a day at an amusement park or gaming arcade.
Through these value-packed bundles, Taters not only enhances the overall experience for its customers but also solidifies its reputation as a brand that consistently delivers excellence in both product and service.
With all these offerings—and more—it’s clear that TRENTA-stic Taters has won the hearts of the Filipino public and will continue to do so for years to come.
