Arabica, Liberica (Barako), Excelsa, and Robusta—did you know that the Philippines is among the select few countries capable of cultivating all four commercially-viable coffee varieties? For over 400 years, coffee has thrived on Philippine soil, giving rise to a vibrant coffee culture celebrated nationwide. From bustling urban cafés to charming provincial coffee shops, the Filipino love for coffee has become a defining feature of its culinary identity.
Now, this passion for coffee is taking off—literally.
Brewing Above the Clouds
Fly with Philippine Airlines (PAL) and savor the unique flavors of Philippine coffee at 35,000 feet. Experience a blend of local Arabica and Robusta beans sourced from the highlands of Cavite and Sultan Kudarat, roasted to perfection and served exclusively on all PAL flights, both domestic and international.
These rich, bold, and aromatic blends are carefully curated to showcase the best of Filipino coffee craftsmanship, ensuring every sip is a journey into the Philippines’ coffee heritage.
A Taste of Home, Wherever You Fly
“As the nation’s flag carrier, PAL is proud to introduce the world to the exceptional taste of Philippine coffee,” shares Alvin Miranda, PAL Vice President for Marketing. “Our initiative not only celebrates the country’s rich culinary heritage but also provides our passengers with a delightful taste of the Philippines wherever they may travel.”
Whether you’re flying across the islands or to international destinations, let PAL elevate your coffee experience. Enjoy the warm, comforting flavors of Filipino coffee and take pride in a homegrown brew that reaches new heights.
A Tasteful Indulgence with Perks at 35,000 Feet
Coffee isn’t just a delightful treat—it’s a travel companion with benefits. Beyond its rich and satisfying flavor, coffee helps combat air travel challenges like fatigue and jet lag, ensuring you arrive at your destination refreshed and ready to take on the day.
Elevate Your In-Flight Coffee Experience
Philippine Airlines (PAL) introduces an exclusive in-flight coffee experience that pairs indulgence with purpose. Economy Class passengers, as well as those flying international Premium Economy and domestic Comfort Class, can enjoy a perfectly balanced blend of 60% Arabica and 40% Robusta beans. Business Class travelers are treated to an even more refined blend featuring 70% Arabica and 30% Robusta, offering a richer and more invigorating flavor profile.
Supporting Local Farmers, Championing Filipino Excellence
This initiative goes beyond the cup. By sourcing coffee beans from local farmers, PAL not only delivers an elevated experience for its passengers but also supports sustainable livelihoods in the Philippines. As “The Heart of the Filipino,” PAL is committed to showcasing the best of the Philippines, from its people to its produce.
With every sip of PAL’s locally sourced coffee, passengers taste the craftsmanship and pride that make Filipino coffee exceptional. It’s more than just service—it’s a heartfelt celebration of Filipino heritage.
For more details on this premium inflight offering, follow @flypal on Instagram and Philippine Airlines on Facebook. #FlyPAL
