The leading life insurer bags three awards for its outstanding marketing campaigns
Sun Life Philippines, the country’s longest-standing and leading life insurer, has been honored at the prestigious Gold Quill Awards for its exceptional communication efforts.
The company received an Award of Excellence for its Brand Health Journey and an Award of Merit for its Freedom to Live Brighter campaign. Additionally, Sun Life was bestowed with the Team of the Year Special Award for its outstanding performance in the Client Experience & Marketing Departments.
Don Aaron Peji, Sun Life’s Head of Brand Strategy and Management, and Ila Muriel Lucmayon, Head of Digital Marketing and Advertising, accepted the awards on behalf of the company.
Maintaining Top-of-Mind Awareness
Sun Life aimed to solidify its status as a globally trusted brand by consistently leading in brand awareness, familiarity, and consideration scores among competitors in the Philippines. In 2023, the company reinforced its position through strategic brand campaigns and activations aimed at encouraging more Filipinos to secure their health and wealth. Leveraging both digital and traditional advertising channels, these campaigns achieved extensive reach and impactful outcomes.
Freedom to Live Brighter: Next Gen Financial Literacy Advocacy
Following its pioneering multimedia financial literacy campaign in 2010, Sun Life refreshed its advocacy to resonate with younger audiences through the “Freedom to Live Brighter” campaign. This initiative featured four digital films created by Sun Life’s Gen Z multimedia artists and included a dedicated landing page offering tips and solutions for various life stages and needs. The campaign successfully revitalized Sun Life’s financial literacy advocacy and significantly increased awareness among younger demographics.
Team of the Year Special Award
Sun Life Philippines’ Client Experience & Marketing Department received the prestigious Team of the Year Special Award, recognizing their exceptional contributions across multiple winning entries.
The Gold Quill Awards, organized by the International Association of Business Communicators (IABC), represent the pinnacle of recognition for professional communicators globally. Each entry undergoes rigorous evaluation by seasoned professionals adhering to strict guidelines.
Carla Gonzalez-Chong, Chief Client Experience & Marketing Officer of Sun Life Philippines, expressed gratitude for the accolades, attributing them to the inspiration from Sun Life’s clients and the collaboration with partners and stakeholders. She affirmed Sun Life’s ongoing commitment to excellence in communication, aiming to empower Filipinos towards lifetime financial security and healthier lives.
For more information about Sun Life Philippines and their initiatives, visit www.sunlife.com.ph.
