Sarah Geronimo is the voice behind Sun Life’s song featured in latest campaign
Life is a game where we conquer challenges, learn new skills, and forge bonds. Each decision we make writes the story of our lives. This concept is at the heart of the new campaign by Sun Life Philippines. Leading the campaign is a digital video featuring the original song “Game of Life,” performed by Sarah Geronimo and starring brand ambassadors Donny Pangilinan, Matteo Guidicelli, and Piolo Pascual.
The song’s uplifting lyrics, sung by Sarah, capture the excitement and challenges of life, emphasizing the importance of having a Partner for Life to help navigate the odds. In the video, Donny, Sarah, Matteo, and Piolo encounter unfortunate events in their daily lives but choose to stay positive and keep moving forward. “We all know that life happens,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “But with the right support and planning, you can be empowered to make winning choices. ‘Game of Life’ is about embracing the adventure and feeling confident that you have a partner in your corner.”
The upbeat track is more than just a song; it serves as a reminder that with Sun Life by your side, you have a bright partner to help you make the most of every move. Through this new song and video, Sun Life’s message is clear: Filipinos are not alone in playing the game of life. Sun Life’s “Game of Life” video is available on YouTube, Facebook, Instagram, and TikTok. For more information about the campaign, visit sunlife.co/playforlife.
