Three Expert Insights from Francis Kong and Rex Mendoza
Sun Life Philippines, the pioneering and longest-serving life insurance company in the country, recently hosted an event titled “Unleashing the Dragon in You: Business and Financial Health Check for Winning 2024,” igniting a spirit of entrepreneurial ambition among attendees. The event featured valuable insights and actionable strategies from esteemed guest speakers Francis Kong and Rex Mendoza.
Cary Casipit, Head of Client Segments Marketing at Sun Life Philippines, emphasized the company’s commitment to empowering business owners with the knowledge and tools necessary for success. “We believe in providing our clients with the resources they need to achieve lifelong financial security,” Casipit stated. “By connecting them with renowned speakers and fostering a supportive community, we aim to enable them to reach their full potential.”
Over 300 attendees from various industries participated in the event, engaging with business experts and delving into informative sessions. Key themes included:
- Doing business now is all about building communities. As Francis Kong said during the event, “Today, we don’t create our brands; our clients are the ones who create it.” Businesses are increasingly recognizing the power of building communities. This involves fostering connections and shared experiences with customers, creating a sense of belonging and shared values. Beyond selling, this approach cultivates customer satisfaction and loyalty. No matter what stage your business is in, at the end of the day, success is marked by strong customer focus.
- Financial wellness is built on a sound investment strategy. At the event, Rex Mendoza talked about the importance of financial wellness in the context of business. As a business owner, achieving financial wellness involves more than just securing profits; it’s about fostering stability and growth for the long term. Strategic investing plays a crucial role in achieving this, as this provides a more goal-focused approach. This is where a financial advisor comes in, as they will be there to help business owners come up with an investment strategy built on diversification, risk management, and sustainability.
- Success without succession is failure. While achieving financial success for a business is crucial, it can be considered a hollow victory without a plan for its continuation. Both Francis Kong and Rex Mendoza emphasized the importance of succession planning during the event. By implementing a thorough succession plan, businesses can cultivate talented individuals equipped to carry the torch, ensuring the company’s longevity.
“At Sun Life, our clients remain the focal point of our endeavors. That’s why we introduced the Sun Future-Proof program, a financial planning approach tailored specifically for business owners. This comprehensive program addresses both personal and business goals, catering to the diverse financial needs encountered at various stages of business growth,” explained Casipit.
To learn more about Sun Life’s Sun Future-Proof program, please visit https://sunlife.co/futureproofbusiness.
