Sun Life, the leading life insurance company in the Philippines by total premium income, recently achieved a notable milestone with three prestigious awards at the Insurance Asia Awards 2024. The company excelled in the following categories: Business Insurance Initiative of the Year, Insurance Product Innovation of the Year, and Marketing Initiative of the Year.
Sun Life’s Sun Future Proof program was honored as the Business Insurance Initiative of the Year. This innovative program tailors financial plans according to the business lifecycle stages—startup, growth, and maturity—focusing on personal goals, business continuity, succession planning, and legacy building. Since its launch, Sun Future Proof has significantly expanded Sun Life’s business owner segment.
Additionally, recognized as the Insurance Product Innovation of the Year, Sun Life’s Sun Peso Maximizer (Hybrid Income) and Sun Dollar Maximizer (ProIncome) plans offer insurance coverage combined with fixed annual payouts, addressing clients’ needs for stability and growth. These products achieved unprecedented sales figures and garnered strong support from clients and advisors alike.
The Wheel of Life campaign was awarded Marketing Initiative of the Year for its innovative approach using a game show format to raise awareness about critical illnesses. Exceeding all success metrics, the campaign boosted Sun Life’s health product sales and reinforced the company’s commitment to supporting clients in living healthier lives.
Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines, expressed gratitude for the recognition at the Insurance Asia Awards, highlighting that placing clients at the heart of their initiatives drives their best work. She emphasized Sun Life’s ongoing commitment to delivering innovative solutions and exceptional value to clients.
The awards ceremony took place at Marina Bay Sands in Singapore on July 9, 2024, attended by key Sun Life executives including Carla Gonzalez-Chong, Lennie Arboleda (Head of Public Relations and Communications), and Renee Co (Market Segment Manager).
To know more about Sun Life, visit www.sunlife.com.ph. Meanwhile, more information about Insurance
Asia Awards can be found at https://insuranceasia.com/event/insurance-asia-awards
