Rox Santos, head of StarPop label and a first-rate producer and songwriter, has added another feather to his cap by becoming a shareholder of Academy of Rock Philippines.
Rox certainly played a key role when the Academy of Rock Philippines reopened in July 2021. First established in Singapore, the Academy specializes in helping students master musical instruments, vocal lessons, and the fundamentals of pop music theory.
“I will be celebrating my 15th anniversary in the music industry next year (2023) with an EP and music events,” Rox said.
The multi-faceted music figure is having another fine year in his storied career, especially with his Jaya-performed song “Hanggang Dito Na Lang” reaching 85 million views and streams on YouTube and Spotify.
Apart from venturing into business related to his passion for music, Rox has made a name for himself in the Philippine music scene in various versions — as a hit-making record producer, composer, and record label executive.
As label head of StarPop under ABSCBN Music, Rox spearheaded some of the most relevant records the past two years.
As overall producer he is behind Maymay Entrata’s album “MPowered” which spawned the massive hit “Amakabogera.” The song earned 250 million views on Tiktok while the album garnered 32 million views and streams on YouTube and Spotify combined.
He is also the key figure who helped deliver Belle Mariano’s “DayLight” which includes the hit “Sigurado” and “Tanging Dahilan”. The album collected 45 million views and streams on social media.
The list of Rox’s all-time hits , songs he wrote or produced, is long. Kim Chiu’s “Bawal Lumabas,” Maymay’s “Kakayanin Kaya”, Jem Macatuno’s “Can’t Get Out,” Seth Fedelin’s “Kahit Na Anong Sabihin Ng Iba,” and Kyle Echarri’s “Pangako” are just some of the worth-mentioning tracks on it.
Last year, ABS-CBN Music released its Top 12 most watched videos on Youtube. Out of the list, five were released under StarPop.
Rox recently co-wrote two special tracks. One is “Life’s a Beach,” the main theme song song of the new Dreamscape/IWant TFC series “Beach Bros”, performed by Jeremy G. & Nameless Kids. The other is “Moving On” by Matty J of Idol Philippines, a piece for ABS CBN Music’s Pride Month campaign.
Rox gratefully expressed, “I would like to thank Sir Roxy Liquigan and Jonathan Manalo, our bosses in ABSCBN music, for all the support and for believing in me through the years.”
If looking into the track record of Rox Santos is an exciting lot, it sure reflects the magnitude of the upcoming EP and musical events that meant to celebrate his colorful career.
He rocks! Rox Santos is a mainstream record producer, composer, record label executive, and a shareholder of Academy of Rock Philippines.
