Mobile firms provider Smart Communications, Inc. has prepared a sensation as it disclosed its new campaign promoting South Korean superstar Hyun Bin, who has cherished many Filipinos with his hit K-dramas and movies.
This is the first time a local telecom company has tapped a South Korean superstar to be the face of its brand, and is a bold statement for Smart as it asserts its commitment to bring amazing experiences to Filipinos through digital technology.
Hyun Bin Phenomenon
“The ‘Hyun Bin Phenomenon‘ is practically because of advanced innovation – Filipinos have built up the rage since they can stream his shows, hear the buzz about him on the web, share their fervor with their companions, and even get the chance to associate with him through internet based life,” says Jane Basas, SVP and Head of Consumer Wireless Business at Smart.
“Filipinos are the absolute hottest fans on the planet, and I am appreciative to Smart for giving me an approach to connect with everybody in the Philippines. In reality, Smart has brought us closer than at any other time,” says Hyun Bin.
‘Simple. Smart Ako.’
In Smart’s latest TV commercial, Hyun Bin rides a sports car and zooms past the city streets – a fitting reference to the blazing speeds by which Filipinos can enjoy their daily dose of entertainment powered by Smart LTE and Giga Promos. The ad strongly concludes with Hyun Bin delivering Smart’s new tagline in Filipino, “Simple. Smart Ako.”
“’Simple. Smart Ako‘ sums up our company’s approach all this time to make amazing technology available, and simple for every Filipino,” says Alfredo S. Panlilio, Smart President and CEO and PLDT Chief Revenue Officer.
Smart draws from its history of innovating the simple things that are life-changing–from making mobile phones accessible to ordinary Filipinos, pioneering groundbreaking products such as Smart Load and Pasaload, to democratizing mobile Internet along with its massive 3G and 4G network expansion.
Country’s fastest mobile data network
Ookla, the global leader in internet testing and analysis, cited Smart as The Philippines’ Speedtest Awards Winner for mobile network speed during Q1-Q4 2019. To win this award, Smart achieved a Speed Score™ of 17.40, with average speeds of 19.62 Mbps for download and 9.45 Mbps for upload.
On the other hand, Opensignal, an independent mobile analytics firm, reported in its April 2020 Mobile Network Experience Report* for the Philippines that Smart remained ahead of competition in terms of Video Experience, Upload and Download Speed Experience, Voice App Experience, Games Experience, and 4G Availability.
Giga Life for everyone
These citations are a result of the continuous network expansion and upgrade of Smart on its mobile data network, which now supports a wide range of Giga Promos catering to the different passions and needs of customers.
Smart also offers Giga Games for avid mobile gamers, and Giga Music for those who want their daily dose of tunes and podcasts, and Giga Work for easy access to a wide range of productivity apps to make work and school life simpler and more convenient.
Know more about Smart’s promos and services by following Smart’s official accounts on Facebook at www.fb.com/SmartCommunications, Twitter and Instagram at @LiveSmart. #
