Filipino four-member act YARA joins the esteemed roster of Sony Music Entertainment, an
established record label known for producing some of the biggest names in P-Pop.
Thanks to the guidance of their record label, and their determination to leave a mark in the flourishing Philippine music scene, These promising #NewGirls on the block embarks on a journey with a sense of a newly gained and fresh independence.
“Sony Music PH and YARA are a match made in heaven,” the all-female group shared. “We were surprised that our vision and passion for music are the same. After everything that we’ve gone through, we are very happy that we finally found someone with whom we are confident to work with especially with our music,” They added.
YARA officially marks their debut as a group of recording artists with the release of their new single
“ADDA,” that means, “Apat Dapat, Dapat Apat.” The group released a bold piece of pop music that pulls no punches, holding merit with a nwq, refreshing, and welcoming combination of charisma and edginess.
“We know what we want / we know what we’re capable of,” they open their verse with an
assured declaration. Few newcomers pull off lines that beam with frantic energy
and excitement, but YARA did it seamlessly and with ease as they navigate an entirely new realm that
remains completely uncharted to them.
The Pinoy pop girl group explains that, “The song is about YARA. The story of YARA. The song reflects
why YARA works hard to strive beyond their limitations and reach for their dreams. YARA wants
their audience to know their story, and draw strength from it to conquer their own fears, and
learn from YARA’s experiences. YARA wants their listeners to take control of their own lives and
dreams.”
YARA’s new single, “ADDA” is written and composed by YARA’s very own Kim Natividad, and produced by one of SB19 and Pablo’s frequent collaborators, Joshua Nase and Michael “Cursebox” Negapatan (Alex Bruce) Combining robust dance-pop with hip-hop elements and K-Pop feistiness.
According to YARA, the empowering mood of the material aims to set the tone of what’s to
come for their future releases. “The dynamics of the song radiate confidence and empower our
listeners,” the Filipino quartet reveals. “Unison is also present in the song to highlight that
behind showcasing our individual talents, the product of our teamwork sets us apart and makes
us who we are. The progression of instrumental placements in the song relates to how our
passion (to perform) intensifies throughout our journey amidst the unexpected challenges we’ve
encountered along the way.”
One of the newest P-Pop acts under Sony Music Entertainment, which includes SB19, 4th Impact, and
more among its top-prized talents, YARA is a four-piece girl group composed of Gelou, Rocher, Christa, and Kim.
Follow them on their official social media accounts:
Instagram: official_yara.ph
Twitter: official__yara
Facebook: YARA PH
Youtube: YARA PH
Tiktok: official__yara
