Solaire Resort and Casino, the Philippines’ premier integrated resort, partnered with Air Asia to
to wrap Solaire’s brightly colored livery on Air Asia’s popular Airbus A320s . This is the first-ever consumer branding in the country of this type. This will help in promoting tourism in the Philippines and in greater Asia.
This collaboration between Solaire and Air Asia represents another step forward in an on-going journey towards providing modern travel and leisure experiences for its customers. The partnership facilitates more passenger and cargo traffic in both regional and domestic flights, and foster stronger trade, cultural and tourism ties within the Asia region.
“This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a “leadership statement,” which attests to Solaire’s strong growth momentum in the industry. Yes we are again raising the bar; this time we’re taking it to the skies.” says Donato Almeda, Board Director of Solaire Resort and Casino.
Jasper Evangelista, Vice President of Brand & Marketing, Solaire Resort and Casino said, “This aircraft-branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights. We have created amazing moments for our customers since Solaire launched last year, and now we’re aiming to further connect with our local & foreign guests and travellers by reinforcing our brand presence in the country’s airports. Sky Solaire will enable us to get immediate traction on this effort and even take it to a level all its own.”
This is in line with Solaire’s “Create Your Moments” campaign, which highlights Solaire as the perfect place to create unforgettable memories.
AirAsia Philippines Chairman Maan Hontiveros said, “AirAsia Philippines is a sociable and innovative brand. We also take pride on our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire’s brand in the sky and on the grounds at the airports here and abroad extending to as far as our destinations in Malaysia, China and Korea.”
Here are some of the photos of the unveiling of the aircraft:
Watch this interesting video on how the Solaire branding was put on the Airbus A320.
Video of the launch coming soon at this site, stay tuned.
About Solaire Resort and Casino:
Solaire Resort & Casino, the primary property of Bloomberry Resorts Corporation, is a USD $1.2 Billion integrated destination resort on an 8.3-hectare site in Manila, Philippines opened March 2013. Solaire, a luxury destination casino resort, is the first property to open in the Entertainment City, a government sponsored (Philippine Amusement and Gaming Corporation) economic development zone.
Solaire’s Phase 1 features 500 luxurious rooms, suites and bay side villas, 18,500 square meters of gaming space, a wide range of award-winning dining experience
and signature restaurants, sophisticated bars and lounges, and an ample multi-level car park. The property has additional 258,721 square meter expansion project
under development which is expected to open 4th quarter of 2014. For more information and reservations, please contact a travel professional or access the website at www.solaireresort.com
