February 10, 2025, Manila Philippines – Mars® has officially announced that Snickers®, its chocolate bar brand, has selected SEVENTEEN’s MINGYU as the new Asia Ambassador.
SEVENTEEN, the powerhouse 13-member K-pop group, continues to captivate audiences worldwide with their self-produced artistry, synchronized choreography, and record-breaking performances. They made history as the first K-pop group to perform at the Philippine Arena and have consistently filled massive venues across Manila. Among the group’s standout members, MINGYU commands attention with his striking visuals, magnetic stage presence, and dynamic personality—making him a top pick for global brands.
A Sweet New Chapter: Snickers® x MINGYU
Snickers®, known for delivering a satisfying energy boost, perfectly complements MINGYU’s vibrant persona and widespread influence. In a statement, the brand highlighted the exciting synergy of this partnership, saying, “MINGYU’s enthusiastic personality captivates audiences worldwide, aligning seamlessly with our brand values. Snickers® has been a globally beloved chocolate bar for many years, and we foresee a positive and dynamic collaboration.”
Through this partnership, Snickers® aims to strengthen its connection with consumers, emphasizing its core message of delivering both energy and satisfaction.
Snickers®: The Ultimate Energy Booster
Since its introduction in 1930, Snickers® has become a global favorite, recognized for its signature blend of peanuts, caramel, nougat, and rich chocolate. With the iconic slogan “You’re not you when you’re hungry,” Snickers® has become more than just a snack—it’s the go-to solution for recharging anytime, anywhere. Whether powering through a hectic schedule or grabbing a quick energy boost, Snickers® remains a reliable companion.
Massive Excitement Among Fans
The collaboration between Snickers® and SEVENTEEN’s MINGYU is generating incredible anticipation among fans. Filipino CARATs can stay tuned for exciting updates by following Snickers Philippines on Facebook at @SnickersPhilippines.
With this new partnership, Snickers® and MINGYU are set to bring even more excitement and satisfaction to fans around the world.
