SM Cares and the Department of Transportation (DOTr) have joined forces to launch the “Share the Road” campaign, aimed at promoting safer and more accessible roads in the Philippines. The campaign seeks to educate all road transport stakeholders on the importance of sharing the road.
The event was held on March 6 at the SM Mall of Asia Music Hall in Pasay City, and was attended by key individuals such as DOTr Sec. Jaime Bautista, DOTr Usec. for Road Transport and Infrastructure Atty. Mark Steven Pastor, SM Prime Holdings, Inc. Executive Committee Chairman Hans Sy, SM Supermalls President Steven Tan, and SM Supermalls Senior Vice President for Operations Engr. Bien Mateo. Representatives from various active transport groups, including transport advocacy group Move as One Coalition’s co-convener Dr. Robbie Siy, were also present at the event. For more information on the campaign and how to get involved, interested parties can visit the SM Cares and DOTr websites.
To promote a safer and more inclusive road culture in the Philippines, SM Cares and the Department of Transportation (DOTr) have launched the “Share the Road” campaign. The campaign aims to educate road transport stakeholders on the importance of sharing the road regardless of their preferred mode of transport. The launch event held on March 6 at the SM Mall of Asia Music Hall in Pasay City was attended by key individuals including DOTr Sec. Jaime Bautista, SM Prime Holdings, Inc. Executive Committee Chairman Hans Sy, and representatives from various active transport groups.
The “Share the Road” campaign is an information, education, and communication effort that seeks to promote a culture of sharing the road and road safety among Filipinos. It centers around a video that features fun and easy-to-understand road sharing guidelines and road safety tips narrated by Kim Atienza.
SM Supermalls President Steven Tan emphasized the importance of respecting road rules and understanding that every road user has the same rights. Meanwhile, DOTr Usec. for Road Transport and Infrastructure Atty. Mark Steven Pastor stressed the need for Filipinos to adopt a mindset that every cyclist and pedestrian has an equal share of the road. He also highlighted the role of private sector partners like SM in expanding the campaign’s reach.
The event concluded with SM and DOTr representatives reciting a Pledge of Commitment to reaffirm their partnership and continue pushing for a more educated and disciplined road culture. Sec. Bautista emphasized the importance of empowering active transport users across the country through information and education campaigns.
In a bid to contribute to the United Nations’ Sustainable Development Goals, particularly SDG 3: Good Health and Well-being, and SDG 11: Sustainable Cities and Communities, SM Cares has launched various initiatives to promote road safety and accessibility.
Among these initiatives are dedicated bike lanes in key SM Malls, expanded parking areas for bikes, 24-hour vending machine stations where riders can purchase tools and refreshments, and service repair stations that bikers can use free of charge. Moreover, SM Cares has been continuously conducting information, education, and communication campaigns focused on road safety and motorist etiquette to create a safer and more accessible environment for all.
SM Cares, the Corporate Social Responsibility arm of SM Supermalls, is dedicated to supporting communities and promoting social inclusion while caring for the environment. One of its many initiatives includes creating bike-friendly SM Malls, as well as programs for the environment, persons with disabilities, women and breastfeeding mothers, children and youth, and senior citizens.
