The pause in traveling due to the pandemic and its effects on tourism has been felt the world over. Everyone wishes to be able to travel again, to see the sights, to meet friends old and new, to explore and discover, and build memories.
This is the motivation behind the Singapore Tourism Board’s (STB) #TravelThrowback social media initiative that is aimed at uniting passionate travelers to promote the beauty of not just Singapore, but the entirety of Southeast Asia.
This initiative—an undertaking in partnership with strategic tourism partners in Southeast Asia—intends to spark interest and encourage travelers to make the region a top-of-mind destination once international travel resumes fully.
“We want to rally travelers and brands with a passion for Southeast Asia’s rich culture and heritage to share their best memories, stories and experiences, as a visual treat of what [it] has to offer,” said John Conceicao, Singapore Tourism Board Executive Director for Southeast Asia. And the board recognizes that the best way to propel this effort is through social media.
Recognizing the strong influence of social media on travel decisions, the initiative calls on Instagram travelers across Southeast Asia to share their favorite travel throwbacks from their photo library by posting them using the specially created “TravelThrowback” Instagram Effect available on @Visit_Singapore’s Instagram page.
Tourism is one of the key economic sectors in the region, and it is united by the common goal of reenergizing the spirit of tourism once it is safely back on the table again.
“This is a collective effort by a community who lives, works, and plays in Southeast Asia — an authentic voice of advocacy for the return of travelers to the region.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.
