Food delivery platform foodpanda won a Silver Award at the 2022 Marketing Excellence Awards for its successful #Cravingfor Emoji Engine campaign on Twitter. The campaign, which ran from October 22 to November 30, 2021 and was managed by Entravision MediaDonuts, was one of three winners in the Excellence in Social Media Marketing category.
Lorelei Olalia, Head of Integrated Marketing Communications at foodpanda Philippines, explained that the goal of the campaign was to strengthen the brand’s connection with Filipino foodies. By utilizing Twitter, they aimed to reach their target audience and offer a unique experience in a competitive food delivery market.
With the help of Entravision MediaDonuts, the advertising arm of Twitter in the Philippines, foodpanda launched a phased campaign designed to increase awareness and engagement through Twitter’s innovative Emoji Engine. This feature allowed users to easily redeem vouchers and discover foodpanda’s partner restaurants in the Philippines.
As a result of the #Cravingfor Emoji Engine campaign, there was a noticeable increase in conversations about the brand, as well as a significant improvement in positive brand sentiment. According to Guilherme de Moura Porto, Director of Growth at foodpanda Philippines, the objective was to build stronger relationships with customers and provide them with a unique experience.
The team at foodpanda thanked their agency partner Entravision MediaDonuts and Marketing Interactive for the recognition. Anna Dy, Country Head of Entravision MediaDonuts Philippines, expressed her excitement for the partnership and proud of the award-winning campaign.
