Ang Dali-Dali sa Shopee: Shopee Unveils Latest Customer Experience Innovations with BINI as New Brand Ambassador

Shopee sets a new standard for the ultimate customer experience, making online shopping easier and more seamless for the young generation of buyers.

MANILA, Philippines, 28 MAY 2024—With an eye on the future, Shopee introduced its latest
innovations poised to make online shopping even more accessible, easy, and enjoyable for the
rising generation of Filipino shoppers. This announcement coincided with the announcement of
BINI as its newest brand ambassador during the recent “Shopee Summer Surprise.”

The launch of Shopee’s innovations comes at an opportune moment as the Department of
Trade and Industry (DTI) focuses on building trust between online buyers and sellers through
the E-Commerce Philippines 2024-2028 Roadmap, striving for easy yet exciting commerce.

Moreover, this period is marked by the rise of Gen Z consumers who present vast opportunities
for tech companies. Shopee and Kantar’s recent study on Gen Z’s online shopping behavior
revealed that the tech-savvy and value-driven young generation does a lot of research and
looks for assurance of quality before they make their purchase. Considering these factors,
Shopee developed new features to make shopping on their platform easier, ultimately creating
more positive shopping experiences.

Ang Dali Lang! Capturing the Gen Z Crowd Through Seamless Online Shopping

“Shopee is committed to providing a platform that empowers Filipino Gen Zs to shop more
seamlessly and experience the joy of online shopping,” says Huiyan Pan, Regional Marketing
Lead at Shopee. “With Ang Dali-Dali sa Shopee, we want to assure our users that they can
shop online with greater confidence and ease.”

With Shopee’s innovations to address Gen Z consumers’ main priorities and pain points, the
Shopee experience for the young generation is made better than ever before.

Introducing COD Unbox: Return on the Spot
Shopee’s recent Gen Z Shopper Study revealed that while this generation’s consumers
are always searching for the best deals, they prioritize trustworthy brands and secure
transactions when shopping online. In response, Shopee launched COD Unbox: Return
on the Spot, where Cash-On-Delivery (COD) customers can open and inspect the items
in their parcel upon delivery.

With this new feature, Shopee users can return their parcel to the delivery rider as soon
as they receive it in case there are issues with their orders, such as damages, incorrect
items, or missing products.

More Flexibility with Free & Easy Returns
With Shopee’s Return and Refund policy, buyers don’t need to contact sellers to return
their orders. Through its Return/Refund feature, Shopee will handle buyers’ return and
refund requests to give them more convenience.
In addition, Shopee has introduced Change of Mind as a new option to request to return
their items.This allows customers to return products if the fit and style of the product
doesn’t suit them.

Discount Vouchers with Shopee On-Time Delivery
Shopee has also reinforced its commitment to ensure timely deliveries of users’ orders.
Through its new On-Time Delivery program, the e-commerce platform will give users a
free discount voucher if their order arrives past its delivery date.

According to Shopee, Gen Z shoppers are shown to take their time conducting in-depth
research for their purchases, with top considerations including a seamless return and refund
process and fast delivery services.

Beyond their consumer choices, Shopee also gleaned insights into what matters most to this
generation: authenticity, social connectivity, and individuality. BINI, the rising girl group in the
country, holds the essence of these values, which is what led to them becoming Shopee’s
newest brand ambassador and the face of Gen Z. As the new brand ambassador, BINI will be
the face of Shopee’s campaigns to amplify the platform’s commitment to bringing joy to
shoppers and empowering them to pursue what they desire through the platform confidently.

By aligning its services with Gen Z’s purchasing behaviors and values, Shopee’s offerings take
on greater significance in the digital era.

For more information on Shopee’s new features, visit https://shopee.ph/.