Manila, Philippines — Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has proven itself as a key driver of local business growth. This was evident during its 12.12 Mega Pamasko Sale, an event that exceeded expectations. Sellers, affiliates, and content creators were able to connect with a rapidly growing base of online shoppers.
In the first two minutes of the 12.12 Mega Pamasko Sale, Shopee sold an astounding 12 million items across Southeast Asia, Taiwan, and Brazil. In the Philippines, Shopee continues to be the top online shopping destination, with millions of users purchasing from local brands and MSMEs (micro, small, and medium enterprises) for their holiday needs.
According to Vincent Lee, Head of Shopee Philippines, “Shopee’s 12.12 Mega Pamasko Sale continues to be highly popular among Filipino consumers as we recorded a four-fold increase in orders on our platform. We also delivered remarkable results for our local sellers who saw a five-fold increase in sales during the campaign. These results demonstrate Shopee’s commitment to empowering Filipino entrepreneurs and providing them with long-term growth opportunities in the digital economy.”
The Boom of Interactive E-Commerce
The 12.12 sale also saw the continued rise of interactive e-commerce, with Shopee Video and Shopee Live becoming integral to the shopping experience. Shopee Video, a new content feature on the platform, allows sellers and content creators to post short, engaging videos to showcase their products and drive sales. During the 12.12 Mega Pamasko Sale, checkouts via Shopee Video surged by an impressive 14 times, highlighting the power of video content in capturing buyers’ attention and increasing conversions.
Shopee Live, a popular feature among Filipino shoppers, also recorded a significant increase in checkouts during the event, growing by six times. In addition, viewership on Shopee Live spiked threefold, underscoring the growing importance of real-time interactions in online shopping.
A Thriving Ecosystem
The success of Shopee’s 12.12 Mega Pamasko Sale was further supported by a vibrant ecosystem of brands, MSMEs, and content creators. The platform’s Shopee Affiliate Program, which allows individuals to promote their favorite brands and earn commissions, played a crucial role in driving sales. This year, orders attributed to affiliates quadrupled, demonstrating the program’s growing influence
