Shopback, Asia-Pacific’s leading platform for shopping, rewards, and payments just made things exciting for its users and partner stores! From March 10-27, 2023, users were able to vote for their favorite brands per category on the ShopBack app. The brands were then awarded in ShopBack’s first-ever Users’ Choice Awards last March 30, 2023 which took place in Fairmont Makati.
With now over 5.5 million member from the country, Shopback’s user base has rapidly increased since 2018. In the year 2022, ShopBack formed a number of various new alliances. Around 50 brands and companies have joined, including partnerships with renowned fashion retailers, SHEIN and Puma.
With travel, fashion, and banking standing out, growth was experienced among all categories. With “revenge travel” surging, the travel category of ShopBack increased more than four times annual growth in sales. In addition to this, Shopback’s Banking partners accumulated more than 5,000 credit card applications from Shopback’s customers as a great consequence of the app’s smooth shopping experiences.
“Users have been really enjoying their ShopBack experience. One user even earned an average of over
₱8,500 cashback per transaction and earned more than P100K cashback in a year!” Prashant Kala, General Manager for ShopBack Ads APAC/ Acting Country Manager Philippines shared.
The brands listed below are the winners of Shopback’s Users’ Choice Awards!
- Smart Shoppers’ Choice: Lazada
- Trendsetters’ Choice: Zalora
- Foodies’ Choice: Foodpanda
- Mommies’ Choice: Edamama
- Revenge Travelers Choice: Agoda
- Glow Getters’ Choice: Shopee
- Fitness Junkies’ Choice: Nike
- Tech Savvy’s Choice: Samsung
- Superfans’ Choice : Adidas
- Top New Merchant: SHEIN
- Brand Trailblazer Special Award: Lazada
- Local Groundbreaker Special Award: Edamama and Metromart
Winners were determined based on: 50% – number of votes received, 25% – number of users who visit the merchant online via the ShopBack app, and 25% – number of users who added the merchant to their watchlist, all of which happened during March 10-27.
Last November 2022, ShopBack launched its livestream feature on the ShopBack app in time for 11.11. Users are able to see featured products in the livestream and proceed to purchase through the shopping bag icon. Since launch, viewership has continued to rise – with 2X-3X more viewers versus November. Currently, 2 live streams are done monthly, but ShopBack plans on making it a weekly recurring feature in Q2-Q3.
“2023 has just begun, but we are already seeing it as a very promising year. Definitely, more exciting things to come from ShopBack,” Prashant concludes.
The year is just beginning, and ShopBack is striving to increase its suite of products and features to continue delighting its users in hopes of constantly growing its user base and user satisfaction. ShopBack is also currently in the midst of testing other solutions, such as search advertising and segmented audience optimizations.
For more information and updates, visit the official ShopBack website at https://www.shopback.ph/ and the following social media pages: Facebook | Twitter | Instagram
