L’Oréal Professional Products Division, a global leader in beauty, has named Etaily, a leading Digital-Native Retail Platform in Asia, as its exclusive e-distributor in the Philippines. The partnership aims to accelerate the growth of L’Oréal Professionnel and Kérastase in the local market, leveraging Etaily’s advanced e-commerce and fulfillment solutions.
L’Oréal Professionnel and Kérastase, distributed worldwide across North and South America, Asia, Europe, Africa, and Oceania, will now utilize Etaily’s comprehensive suite of services. These include seamless e-commerce management, efficient inventory and logistics control, AI-powered customer engagement, and strategic account management to optimize their online operations.
Driving Growth in Premium Hair Care
“Etaily has been a game changer in strengthening our retailer partnerships and accelerating brand growth across platforms,” said Brian Duruin, General Manager of L’Oréal PPD. “Their strategic expertise and operational efficiency have been pivotal in the success of our launches and campaigns this year. Their high-performing team has been fantastic in helping us win in the premium hair care category.”
Expanding Market Reach
Alexander Friedhoff, CEO of Etaily, expressed enthusiasm about the collaboration: “We are excited to partner with L’Oréal Professionnel and Kérastase. Our next-generation consumer products platform will enable them to leverage our technology, industry insights, and strategic partnerships to enhance their presence on leading e-commerce marketplaces. The Philippines presents an immense opportunity to meet the growing demand for quality hair care products, and together, we aim to unlock new growth avenues for their brands.”
This partnership underscores both companies’ commitment to innovation and delivering premium beauty solutions to Filipino consumers.
For more updates, visit L’Oréal Professional Products and Etaily.
