In a world where music transcends language barriers and unites fans from every corner of the globe, K-pop sensation SEVENTEEN has once again proved their undeniable power with the release of their latest music video and album. On August 23, 2023 (KST), SEVENTEEN dropped the MV for “Ima Even If the World Ends Tomorrow (今 -明日 世界が終わっても)” alongside their highly anticipated album, “Always Yours.” The group’s unwavering charm, combined with their talent and dedication, has reinstated the unbreakable bond between the thirteen members and their devoted fanbase, known as CARATs.
SEVENTEEN, now under HYBE Labels (formerly Pledis Entertainment), has become renowned for delivering music videos that feel like a warm embrace to their fans. With this latest release, the group once again pulled on heartstrings and drew smiles as the MV overflowed with nostalgic callbacks to their previous music videos. CARATs were quick to express their sentiments, flooding social media with messages like “they are always going to be my home” and “Please be an exception to the cliché that nothing lasts forever” The MV has become a treasure trove of happy memories, inviting fans to reminisce about the journey they’ve shared with the group.
What sets “Ima Even If the World Ends Tomorrow” apart is its profound message, painting a vivid picture of a world on the brink of destruction. The song’s visual storytelling compels the audience to reflect on the importance of cherishing the present moment and the relationships that define our lives. The heartwarming lyrics have struck a chord with fans, evoking teary-eyed responses as they contemplate the fleeting nature of time and the beauty of the connections they hold dear.
CARATs, with their undying love for the thirteen members, found themselves at a loss for words to express their adoration adequately. They wished for SEVENTEEN to defy the cliché that nothing lasts forever, acknowledging the group’s role in dispelling their fears about the uncertain future, even if only temporarily. The release of the group’s first “best of” Japanese collection album has been nothing short of a triumph, with a comprehensive track list boasting 27 songs. Disc A features nine original Japanese hits, while Disc B treats listeners to eighteen Japanese versions of their beloved Korean tracks.
As the melodies of SEVENTEEN continue to resonate, they not only mark milestones in the group’s career but also become emblematic of the enduring connection between the artists and their fans. “Ima Even If the World Ends Tomorrow” and the “Always Yours” album have become a testament to the group’s ability to inspire, uplift, and comfort fans, solidifying their status as one of K-pop’s most cherished and impactful acts.
