Imagine this: Your grandma trying to navigate a smartphone, or your grandpa attempting to schedule an online checkup. Now, Globe is offering you the opportunity to capture these priceless moments and share them with the world through the “#SeniorDigizen: Teach Me How To ‘Digi'” TikTok contest!
In honor of Grandparents Day and Elderly Week, this contest aims to make technology enjoyable, even for senior citizens. It’s all about strengthening family bonds while ushering seniors into the digital age with the assistance of their tech-savvy children and grandchildren.
“We believe that technology should be accessible to everyone, regardless of age. With this contest, we’re celebrating family, learning, and the excitement of discovery as we advocate for digital inclusion. We’re here to demonstrate that it’s never too late to embrace the digital world. Our goal is to transform our beloved senior citizens into senior digizens,” stated Yoly Crisanto, Globe Group Chief Sustainability and Corporate Communications Officer.
It’s so easy to join? Here’s how:
- Simply create a TikTok video where the younger generation between 15 and 50 years old teaches their senior parent or grandparent a tech trick or two. It could be anything from setting up a new app, using a mobile wallet, or even mastering the art of emojis. The key is to keep it creative, engaging, genuine, and heartwarming.
- Submissions should be between 30 seconds and 5 minutes with a one-liner caption, and set to “public” access on TikTok.
- Tag @globeofgood and use the official hashtag #SeniorDigizen. Multiple entries are allowed, but remember, you can only win once.
- Video should be original, fun, and creative while following the trendy TikTok videos where situations unfold in real time from the viewer’s point of view. Both the senior citizen and the younger participant must be present in the frame.
- Use only commercial sounds available.
- Spoken parts must use clean language (no profanity please) and avoid mention of other brand names under patent.
- Video should not show harmful actions or violence.
- It would be great if the video shows Globe’s signature color blue and steer clear of other colors not associated with the brand.
- Video must also adhere to TikTok’s community guidelines and should promote positivity and respect.
- Best to capture video in high-resolution. Videos that are low resolution, pixelated, or shaky won’t be considered.
“Through this initiative, we aim to convey a message to our senior citizens: Embracing the digital world is easy. You can do it, and we are here, along with your children and grandchildren, to guide you. We invite our Lolos and Lolas, as well as their children and grandchildren, to participate in this exciting contest that bridges not only generational gaps but, most importantly, the digital divide,” said Liza Reyes, Head of Public Relations and Communications Strategy at Globe Group Corporate Communications.
Entries will be evaluated based on creativity, engagement, and overall content quality. The Top 25 entries will receive PHP 25,000 worth of Globe products and other exciting prizes. Participants who complete the #SeniorDigizen Ambassador program may receive up to PHP 75,000 worth of Globe products.
Winning seniors should also be physically capable of attending an exclusive learning session hosted by Globe and completing the two-month #SeniorDigizen Ambassador program, the details of which will be announced at a later date.
Submission of entries will commence on September 10, 2023, at 12 a.m. and will be accepted until 11:59 PM on September 30, 2023. In October 2023, stay tuned to Globe’s Globe Of Good TikTok and Globe of Good Facebook page for the exciting announcement of the winners.
So, what are you waiting for? Encourage your grandparents to embrace the digital world on TikTok and prove that age is just a number with #SeniorDigizen.
For a comprehensive understanding of the contest mechanics and more, visit Globe’s official social media channels at Globe Of Good TikTok and Globe of Good Facebook page starting September 10, 2023.
To learn more about Globe, visit https://www.globe.com.ph/.
