Epson, a global leader in innovative printing and visual imaging solutions, successfully launched its Customer Experience Site on March 6, 2025, in Cubao, Quezon City. The one-day event gave industry professionals and business owners a unique opportunity to experience Epson’s state-of-the-art printing technology firsthand, including the industry-leading SurePress digital label printer in an immersive, hands-on environment.
A Hands-On Journey Into Innovation
The launch event welcomed a diverse audience of business owners and industry experts who witnessed live demonstrations of Epson’s cutting-edge solutions. Attendees explored the capabilities of the Epson SurePress digital label printer, with experts providing in-depth walkthroughs of its advanced features. To make the experience more personalized, visitors were encouraged to bring their own substrates and artwork for test prints, allowing them to see how the SurePress delivers precise color matching and exceptional print quality. This interactive approach emphasized Epson’s dedication to empowering businesses with the tools and knowledge to make informed decisions.
A Hub for Collaboration, Learning, and Innovation
More than just a demonstration space, the new Customer Experience Site serves as a dynamic hub for collaboration, learning, and innovation. The facility is designed to help businesses navigate high-value investments by providing a venue where they can test ideas, refine processes, and explore the full potential of Epson’s advanced printing technology. From ongoing training sessions to substrate testing and proofing services, the site ensures that customers receive comprehensive support tailored to their unique needs.
“At Epson, we believe in empowering our customers by providing not just innovative products but also meaningful experiences that inspire confidence and drive growth,” said Masako Kusama, Epson Philippines President and Director. “This Customer Experience Site is a reflection of our commitment to helping businesses succeed through collaboration and cutting-edge technology.”
Epson SurePress L-6534VW UV Digital Label Press: Setting a New Standard in Printing
A highlight of the event was the Epson SurePress L-6534VW UV Digital Label Press, a revolutionary solution that combines speed, precision, and versatility, redefining the standards of label printing. Powered by Epson’s proprietary PrecisionCore linehead technology, the SurePress delivers ultra-high-quality images at impressive speeds, using droplets as small as 3.2 picoliters to achieve unparalleled detail and accuracy.
The printer’s advanced UV ink technology ensures vibrant, durable prints with a wider color range, allowing labels to pop with stunning visuals. Moreover, the SurePress’s ability to print spot UV colors enables businesses to create premium finishes that give labels a high-end, sophisticated look—making them stand out in competitive markets. Engineered to meet the evolving demands of modern businesses, the SurePress L-6534VW is ideal for producing intricate designs or managing large-scale production runs, offering a perfect blend of productivity, quality, and flexibility.
Empowering Businesses to Innovate and Grow
The launch of the Customer Experience Site marks a transformative step in how businesses approach high-value investments. By offering a collaborative space where companies can explore new possibilities, test innovative ideas, and engage with industry experts, Epson is empowering businesses to move forward with confidence and clarity.
“This site represents our commitment to supporting businesses in their journey toward innovation,” said Kusama. “We aim to create an environment where our customers can discover new opportunities, refine their processes, and achieve their goals with confidence.”
Fostering Long-Term Partnerships for Success
Epson’s commitment goes beyond showcasing cutting-edge technology—it’s about building lasting relationships with its customers. Through personalized guidance and hands-on experiences, Epson demonstrated its role as a trusted partner in driving business success. The Customer Experience Site will continue to serve as a platform for collaboration and growth, enabling businesses to harness the power of Epson’s technology to unlock new opportunities and thrive in competitive industries.
