Samsung Electronics has maintained its market leadership and excellence in the TV industry, thanks to its technical expertise and industry-leading innovation. According to market research firm Omdia, Samsung has ranked first in the global TV market for 17 consecutive years. This achievement can be attributed to the company’s dedication to providing premium viewing experiences and user-centered design.
Samsung’s focus on its premium product lineup has allowed it to uphold its unparalleled leadership in the TV industry. In 2022, Samsung sold an impressive 9.65 million units of QLED and Neo QLED TVs, bringing cumulative sales to 35 million units since its launch in 2017. Samsung also dominated the ultra-large TV market segment, with a 36.1% and 42.9% market share for TVs over 75-inches and 80-inches, respectively. Additionally, Samsung retained the largest market share by revenue, at 48.6%, for the premium TV market priced over $2,500.
Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics, said, “Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products. We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality.”
Samsung’s success in the TV market for 17 consecutive years is a testament to its commitment to providing innovative products with consumer-centric designs and upgraded user experiences. From the launch of the Bordeaux TV in 2006 to the latest developments in technology, such as SmartThings, Samsung has pushed the boundaries of picture quality and innovation. Samsung’s dedication to pioneering new categories, such as the Lifestyle series, has allowed it to continue evolving its product lineup and enhance user experiences.
